Market & Shopper Trends Archives - NCA https://candyusa.com/topic/trends/market-shopper-trends/ The National Confectioners Association Sun, 02 Mar 2025 19:50:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 2025 State of Treating Report https://candyusa.com/my-nca/documents/2025-state-of-treating/?utm_source=rss&utm_medium=rss&utm_campaign=2025-state-of-treating Sun, 02 Mar 2025 19:48:33 +0000 https://candyusa.com/?post_type=document&p=55331 The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along...

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]]> The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond.

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]]> Getting to Know Chocolate Consumers 2024 Webinar Recording & Deck https://candyusa.com/my-nca/documents/getting-to-know-chocolate-consumers-2024-webinar-recording-deck/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-chocolate-consumers-2024-webinar-recording-deck Wed, 02 Oct 2024 18:52:15 +0000 https://candyusa.com/?post_type=document&p=52801 More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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]]> Explore Consumer Demographics, Consumption Preferences, Shopping Habits, and More

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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]]> 2024 Getting to Know Chocolate Consumers Full Report https://candyusa.com/my-nca/documents/2024-getting-to-know-chocolate-consumers-full-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-getting-to-know-chocolate-consumers-full-report Wed, 02 Oct 2024 15:43:47 +0000 https://candyusa.com/?post_type=document&p=52798 Despite a slowdown in volume and unit sales, chocolate remains a top choice for moments of celebration. Discover the details on what’s happening in the market right now, what chocolate sales will look like in five years, and when we...

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]]> Despite a slowdown in volume and unit sales, chocolate remains a top choice for moments of celebration. Discover the details on what’s happening in the market right now, what chocolate sales will look like in five years, and when we expect to see volume recovery.

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]]> Omnichannel: How to Drive Online Experiences and Revenue  https://candyusa.com/my-nca/documents/omnichannel-how-to-drive-online-experiences-and-revenue-sse-od/?utm_source=rss&utm_medium=rss&utm_campaign=omnichannel-how-to-drive-online-experiences-and-revenue-2 Thu, 15 Aug 2024 20:11:47 +0000 https://candyusa.com/?post_type=document&p=52130 Get omnichannel insights and understand the future of snacking. Learn ways to drive revenue through seamless online experiences and how to enable all facets of snacking in shoppers’ daily lives. Discover insights and trends shaping the future of snacking and get...

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]]> Get omnichannel insights and understand the future of snacking. Learn ways to drive revenue through seamless online experiences and how to enable all facets of snacking in shoppers’ daily lives. Discover insights and trends shaping the future of snacking and get close to consumers and their evolving snacking behaviors and preferences. 

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]]> The Future of Retail – Sweets & Snacks On Demand https://candyusa.com/my-nca/documents/the-future-of-retail-sse-od/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-retail-2 Thu, 06 Jun 2024 18:54:13 +0000 https://candyusa.com/?post_type=document&p=50904 As the retail industry digests all the disruptions of recent years driven by technology, the pandemic, and shifting consumer behavior, changes abound that smart brands are adapting to in real-time. The discussion will encompass topics such as channel transitions, shifts...

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]]> As the retail industry digests all the disruptions of recent years driven by technology, the pandemic, and shifting consumer behavior, changes abound that smart brands are adapting to in real-time. The discussion will encompass topics such as channel transitions, shifts among generations, and other relevant subjects. 

What you’ll learn:
  • Core preferences and tendencies of different generations. 
  • Analyze how their buying behaviors are influenced by social media and their product preferences 
  • Uncover the sectors that are thriving due to the influence of Generation Z and the continuing significance of Baby Boomers in shaping this dynamic industry 

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]]> The Future of Retail https://candyusa.com/events/the-future-of-retail/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-retail Wed, 22 May 2024 12:43:58 +0000 https://candyusa.com/?post_type=event&p=50620 As the retail industry digests all the disruptions of recent years driven by technology, the pandemic, and shifting consumer behavior, changes abound that smart brands are adapting to in real-time. The discussion will encompass topics such as channel transitions, shifts...

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]]> As the retail industry digests all the disruptions of recent years driven by technology, the pandemic, and shifting consumer behavior, changes abound that smart brands are adapting to in real-time. The discussion will encompass topics such as channel transitions, shifts among generations, and other relevant subjects. 

What you’ll learn:
  • Core preferences and tendencies of different generations. 
  • Analyze how their buying behaviors are influenced by social media and their product preferences 
  • Uncover the sectors that are thriving due to the influence of Generation Z and the continuing significance of Baby Boomers in shaping this dynamic industry 

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]]> Trends in Global Confections and Snacks Leading to Local Success, and How Suppliers Can Help https://candyusa.com/my-nca/documents/trends-in-global-confections-and-snacks-leading-to-local-success-and-how-suppliers-can-help/?utm_source=rss&utm_medium=rss&utm_campaign=trends-in-global-confections-and-snacks-leading-to-local-success-and-how-suppliers-can-help Tue, 21 May 2024 16:44:49 +0000 https://candyusa.com/?post_type=document&p=50612 Explore the global, regional, and national trends in confections and snacks, including nutritional and applicable points of view, and check out recent sales opportunities in this arena. See how global foods, beverages, and supplements relate to confections, and discover ways...

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]]> Explore the global, regional, and national trends in confections and snacks, including nutritional and applicable points of view, and check out recent sales opportunities in this arena. See how global foods, beverages, and supplements relate to confections, and discover ways to innovate successfully.

What you’ll learn:

  • An in-depth overview of sugar reduction and how it’s evolving.  
  • Trending topics like protein, fiber, digestive health, gluten-free, heart health, energy, plant-based, and more.   
  • The latest product launches, how ingredient suppliers can act as a valuable industry source, and how owners and co-manufacturers can lead the way in local and global product launches. 

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]]> State of Treating and 2023 Annual Sales Review https://candyusa.com/my-nca/documents/state-of-treating-and-2023-annual-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=state-of-treating-and-2023-annual-sales-review Wed, 24 Apr 2024 13:52:33 +0000 https://candyusa.com/?post_type=document&p=50193 Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail...

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]]> Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail landscape look in 2024? Join NCA and Anne-Marie Roerink, president of 210 Analytics, to examine: 

  • The details of the confectionery category’s performance in 2023 
  • An in-depth marketplace review 
  • Shopper and online engagement metrics.  

The webinar and the State of Treating research is made possible by Blommer Chocolate Company. 

Made possible by:

Blommer Chocolate Company

Sales data provided by:

Circana

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]]> SOTIC 2024: State of Treating 2024 https://candyusa.com/my-nca/documents/sotic-2024-state-of-treating-2024/?utm_source=rss&utm_medium=rss&utm_campaign=sotic-2024-state-of-treating-2024 Mon, 18 Mar 2024 17:48:58 +0000 https://candyusa.com/?post_type=document&p=49250 Confectionery’s success over the years can be attributed to its strong favorability, permissibility, and affordability. How do those attributes stand up in today’s marketplace that is putting substantial pressure on America’s pocketbook? NCA’s 2024 State of Treating report combines proprietary...

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]]> Confectionery’s success over the years can be attributed to its strong favorability, permissibility, and affordability. How do those attributes stand up in today’s marketplace that is putting substantial pressure on America’s pocketbook? NCA’s 2024 State of Treating report combines proprietary consumer survey findings with retail scan data from Circana to connect consumer attitudes with shopper behavior.

The study takes a critical look at what has changed over the past year and why, and helps you get a read on future patterns and demand. Topics include generational insights, seasonal engagement, technology and social media, and confectionery in a world of transparency and social responsibility.

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]]> 2024 State of Treating Report https://candyusa.com/my-nca/documents/2024-state-of-treating-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-state-of-treating-report Mon, 11 Mar 2024 13:55:00 +0000 https://candyusa.com/?post_type=document&p=49071 NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in...

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]]> NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in confectionery shoppers’ perceptions, attitudes, and behaviors. This helps us uncover category growth opportunities in 2024 and beyond.

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]]> New Shopping Behaviors: Impact on Candy and Snacks Sales https://candyusa.com/my-nca/documents/new-shopping-behaviors-impact-on-candy-and-snacks-sales/?utm_source=rss&utm_medium=rss&utm_campaign=new-shopping-behaviors-impact-on-candy-and-snacks-sales Thu, 13 Jul 2023 18:28:17 +0000 https://candyusa.com/?post_type=document&p=43832 A recent survey of Acosta Group’s shopper community reveals how economic uncertainty, self-checkout lanes and increased popularity of healthy options affect the purchase and consumption of sweets and snacks. During this webinar, hosted by Kathy Risch, the senior vice president,...

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]]> A recent survey of Acosta Group’s shopper community reveals how economic uncertainty, self-checkout lanes and increased popularity of healthy options affect the purchase and consumption of sweets and snacks. During this webinar, hosted by Kathy Risch, the senior vice president, shopper insights and thought leadership for Acosta Group, will look at the current confectionery and snacking landscape, the snack shopper’s purchase decision journey and trends surrounding natural and organic snack products. The webinar will also include a comparison of different consumer segments, retail channels and eating occasions to help brands and retailers better understand how to connect with today’s consumers.   

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