Shopper Insights Archives - NCA https://candyusa.com/topic/trends/shopper-insights/ The National Confectioners Association Sun, 02 Mar 2025 19:50:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 2025 State of Treating Report https://candyusa.com/my-nca/documents/2025-state-of-treating/?utm_source=rss&utm_medium=rss&utm_campaign=2025-state-of-treating Sun, 02 Mar 2025 19:48:33 +0000 https://candyusa.com/?post_type=document&p=55331 The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along...

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]]> The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond.

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]]> Getting to Know Chocolate Consumers 2024 Webinar Recording & Deck https://candyusa.com/my-nca/documents/getting-to-know-chocolate-consumers-2024-webinar-recording-deck/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-chocolate-consumers-2024-webinar-recording-deck Wed, 02 Oct 2024 18:52:15 +0000 https://candyusa.com/?post_type=document&p=52801 More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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]]> Explore Consumer Demographics, Consumption Preferences, Shopping Habits, and More

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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]]> 2024 Getting to Know Chocolate Consumers Full Report https://candyusa.com/my-nca/documents/2024-getting-to-know-chocolate-consumers-full-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-getting-to-know-chocolate-consumers-full-report Wed, 02 Oct 2024 15:43:47 +0000 https://candyusa.com/?post_type=document&p=52798 Despite a slowdown in volume and unit sales, chocolate remains a top choice for moments of celebration. Discover the details on what’s happening in the market right now, what chocolate sales will look like in five years, and when we...

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]]> Despite a slowdown in volume and unit sales, chocolate remains a top choice for moments of celebration. Discover the details on what’s happening in the market right now, what chocolate sales will look like in five years, and when we expect to see volume recovery.

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]]> Getting to Know Chocolate Consumers 2024 https://candyusa.com/events/getting-to-know-chocolate-consumers-2024/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-chocolate-consumers-2024 Wed, 14 Aug 2024 14:07:06 +0000 https://candyusa.com/?post_type=event&p=52084 Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024.

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]]> Explore Consumer Demographics, Consumption Preferences, Shopping Habits, and More

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

Join NCA’s Getting to Know Chocolate Consumers webinar and walk away with these valuable insights.

  1. Information to help you optimize innovation, marketing, merchandising, and branding decisions for everyday, premium, and fine chocolate selections.
  2. Data on how various demographics engage with chocolate, including different generations and household income brackets.
  3. The shopper’s take on sustainability.
  4. A five-year forecast for the chocolate market.
  5. Consumer perspective on better-for-you products, seasonal products, and more.  

Made Possible By:

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]]> 2024 State of Treating Report https://candyusa.com/my-nca/documents/2024-state-of-treating-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-state-of-treating-report Mon, 11 Mar 2024 13:55:00 +0000 https://candyusa.com/?post_type=document&p=49071 NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in...

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]]> NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in confectionery shoppers’ perceptions, attitudes, and behaviors. This helps us uncover category growth opportunities in 2024 and beyond.

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]]> Getting to Know Seasonal Chocolate & Candy Consumers 2023 https://candyusa.com/my-nca/documents/getting-to-know-seasonal-chocolate-candy-consumers-2023/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-seasonal-chocolate-candy-consumers-2023 Thu, 09 Nov 2023 20:59:37 +0000 https://candyusa.com/?post_type=document&p=46105 More than 64% of all candy sales take place during the four big seasons of Valentine’s Day, Easter, Halloween and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who,...

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]]> More than 64% of all candy sales take place during the four big seasons of Valentine’s Day, Easter, Halloween and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who, what, where, when and why behind seasonal purchases is clear.

Download NCA’s newest original research, Getting to Know Seasonal Chocolate & Candy Consumers 2023.

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]]> Unlocking Self-Care Treating Opportunities https://candyusa.com/my-nca/documents/unlocking-self-care-treating-opportunities/?utm_source=rss&utm_medium=rss&utm_campaign=unlocking-self-care-treating-opportunities Thu, 14 Sep 2023 19:25:44 +0000 https://candyusa.com/?post_type=document&p=44904 The uncertainty and stress of the past three years have made consumer priorities for self-care shift from being an occasional luxury to a routine necessity. This enhanced dedication to self-care means that consumers are seeking a broad range of solutions...

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]]> The uncertainty and stress of the past three years have made consumer priorities for self-care shift from being an occasional luxury to a routine necessity. This enhanced dedication to self-care means that consumers are seeking a broad range of solutions that can help them with their physical, mental and spiritual health. This webinar, hosted by Jenny Zegler, the director of Mintel’s food & drink and global consumer, will investigate the many avenues available to snack and confectionery brands to help consumers achieve their self-care goals.  

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]]> Generate Growth by Generation – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/generate-growth-by-generation/?utm_source=rss&utm_medium=rss&utm_campaign=generate-growth-by-generation-2023-sweets-snacks-expo-presentation Wed, 07 Jun 2023 14:44:21 +0000 https://candyusa.com/?post_type=document&p=43142 Change is a constant, and as generations age, their preferences do the same. One generation’s palate can sweeten while another turns savory. Failing to prepare for change puts businesses at risk of losing relevance. This session explores expected changes in...

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]]> Change is a constant, and as generations age, their preferences do the same. One generation’s palate can sweeten while another turns savory. Failing to prepare for change puts businesses at risk of losing relevance. This session explores expected changes in treating and snacking behaviors by generation in the coming years, so the industry can be ready to meet consumer demands. Treating and snacking categories will grow, maintain or decline differently by generation, partly due to the shifting and unique needs of each generation over time.  

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]]> What Drives Confectionery Shopping Behavior Online – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/what-drives-confectionery-shopping-behavior-online/?utm_source=rss&utm_medium=rss&utm_campaign=what-drives-confectionery-shopping-behavior-online-2023-sweets-snacks-expo-presentation Mon, 05 Jun 2023 20:41:39 +0000 https://candyusa.com/?post_type=document&p=43105 NeilsenIQ debuted a new study focused on how consumers are shopping for confections and what drives purchase behavior online. This brand-new research was conducted exclusively for the Sweets & Snacks Expo audience, and attendees had the first look at the...

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]]> NeilsenIQ debuted a new study focused on how consumers are shopping for confections and what drives purchase behavior online. This brand-new research was conducted exclusively for the Sweets & Snacks Expo audience, and attendees had the first look at the insights and data debuted during this session. 

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]]> Let’s Get Snacking: Back-to-School and Holiday with Amazon Ads – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/lets-get-snacking-back-to-school-and-holiday-with-amazon-ads/?utm_source=rss&utm_medium=rss&utm_campaign=lets-get-snacking-back-to-school-and-holiday-with-amazon-ads-2023-sweets-snacks-expo-presentation Mon, 05 Jun 2023 20:00:04 +0000 https://candyusa.com/?post_type=document&p=43085 The appetite for snacks and sweets is on the rise around back-to-school and the holiday seasons. According to a 2022 InMobi survey, 38% of back-to-school shoppers said they spent more on snacks in 2022 compared to 2021. Shoppers also spent...

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]]> The appetite for snacks and sweets is on the rise around back-to-school and the holiday seasons. According to a 2022 InMobi survey, 38% of back-to-school shoppers said they spent more on snacks in 2022 compared to 2021. Shoppers also spent 7.8% more on holiday groceries in 2022 than they did in 2021 according to the National Retail Federation. As grocery brands prepare for 2023’s back-to-school and holiday seasons, Christian Hagedorn shined a light on all things snacks and sweet treats in this session! Attendees went home with actionable takeaways, from exclusive shopping insights to marketing tips on driving brand growth in the current economic environment that will enable them to engage audiences throughout their shopping journeys from discovery to purchase. Christian also discussed how brands can gauge the holistic impact of their back-to-school and holiday campaigns both on and off Amazon with their unique measurement solutions.

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]]> State of Treating – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/state-of-treating-2023-sweets-snacks-expo-presentation/?utm_source=rss&utm_medium=rss&utm_campaign=state-of-treating-2023-sweets-snacks-expo-presentation Mon, 05 Jun 2023 19:55:49 +0000 https://candyusa.com/?post_type=document&p=43083 Dive into the National Confectioners Association’s signature State of Treating research report to provide a deeper understanding of consumer wants and needs in a challenging economic environment, corresponding shifts in the retail landscape and opportunities for the future to support continued confectionery...

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]]> Dive into the National Confectioners Association’s signature State of Treating research report to provide a deeper understanding of consumer wants and needs in a challenging economic environment, corresponding shifts in the retail landscape and opportunities for the future to support continued confectionery category growth. In addition to information on category and subcategory performance, channel choices and the role of chocolate and candy during holidays and special occasions, key areas of exploration include purchase drivers, ESG considerations and the influence of social media. 

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