National Candy Month Archives - NCA https://candyusa.com/topic/season/national-candy-month/ The National Confectioners Association Fri, 14 Feb 2025 17:49:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 National Candy Month Resources https://candyusa.com/my-nca/documents/national-candy-month-resources/?utm_source=rss&utm_medium=rss&utm_campaign=national-candy-month-resources Sat, 01 Jun 2024 16:44:00 +0000 https://candyusa.com/?post_type=document&p=55027 Are you ready to share the sweetness of summer with your customers and shoppers? National Candy Month kicks off a summer promotional period designed to help the industry close the sales gap between Easter and Halloween while celebrating the role confectionery plays in the unique moments of summer: road trips and family reunions, graduation and Father’s Day, patriotic holidays and birthday parties, days at the pool and nights by the campfire.

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]]> How to Maximize Seasonal Sales with Big and Little Seasons – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/how-to-maximize-seasonal-sales-with-big-and-little-seasons/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-maximize-seasonal-sales-with-big-and-little-seasons-2023-sweets-snacks-expo-presentation Mon, 05 Jun 2023 20:19:51 +0000 https://candyusa.com/?post_type=document&p=43097 Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is...

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]]> Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is critical to success. In this session, each of these vital seasons were examined in detail along with a look at the smaller “micro-seasons.” The session will also explore the opportunities surrounding our treasured holidays. 

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]]> National Candy Month: A Blueprint for Success – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/national-candy-month-a-blueprint-for-success/?utm_source=rss&utm_medium=rss&utm_campaign=national-candy-month-a-blueprint-for-success-2023-sweets-snacks-expo-presentation Mon, 05 Jun 2023 19:23:35 +0000 https://candyusa.com/?post_type=document&p=43061 NCA’s Future Leaders Class of 2022 explored ways to maximize summer sales between Easter and Halloween. Uncover the secret to tapping into the $500 million incremental sales potential during the period between Memorial Day and Labor Day, starting with National Candy...

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]]> NCA’s Future Leaders Class of 2022 explored ways to maximize summer sales between Easter and Halloween. Uncover the secret to tapping into the $500 million incremental sales potential during the period between Memorial Day and Labor Day, starting with National Candy Month in June. This summer promotion of confectionery treats helps consumers celebrate and share the special moments and events unique to summer: road trips, family reunions, Father’s Day, graduations, picnics, beach days, cookouts and more. Gain insights from proven marketplace success stories, and kickstart your journey towards creating a phenomenal National Candy Month activation for 2024. 

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]]> SOTIC 2023: National Candy Month: A Blueprint for Success https://candyusa.com/my-nca/documents/sotic-2023-national-candy-month-a-blueprint-for-success/?utm_source=rss&utm_medium=rss&utm_campaign=sotic-2023-national-candy-month-a-blueprint-for-success Tue, 21 Mar 2023 15:48:27 +0000 https://candyusa.com/?post_type=document&p=41500 Interested in increasing your sales and profits between Easter and Halloween with limited markdown liability? Join the NCA Future Leaders Class of 2022 and industry experts to learn how with the $500M incremental summer sales opportunity that kicks off with...

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]]> Interested in increasing your sales and profits between Easter and Halloween with limited markdown liability? Join the NCA Future Leaders Class of 2022 and industry experts to learn how with the $500M incremental summer sales opportunity that kicks off with National Candy Month. This summer promotion around confectionery treats helps consumers celebrate and share the special moments unique to summer: road trips and family reunions, Father’s Day and graduations, picnics and barbecues, a day at the beach or pool, campfires, cookouts and more. You’ll hear about tried-and-true success stories and learn how to get started building your own National Candy Month program.

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]]> Blueprint for Successful National Candy Month Activation https://candyusa.com/my-nca/documents/blueprint-for-successful-national-candy-month-activation/?utm_source=rss&utm_medium=rss&utm_campaign=blueprint-for-successful-national-candy-month-activation Wed, 09 Nov 2022 14:45:25 +0000 https://candyusa.com/?post_type=document&p=38669 National Candy Month looks different from retailer to retailer, but certain best practices are key sales drivers across the board. Discover these proven techniques and learn how one retailer, the Midwest grocery and convenience chain Hy-Vee, implemented these best practices...

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]]> National Candy Month looks different from retailer to retailer, but certain best practices are key sales drivers across the board. Discover these proven techniques and learn how one retailer, the Midwest grocery and convenience chain Hy-Vee, implemented these best practices to create a fifth confectionery season and realize double-digit sales growth.

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]]> A Broker’s Guide to National Candy Month https://candyusa.com/my-nca/documents/a-brokers-guide-to-national-candy-month/?utm_source=rss&utm_medium=rss&utm_campaign=a-brokers-guide-to-national-candy-month Thu, 22 Sep 2022 18:57:35 +0000 https://candyusa.com/?post_type=document&p=37626 Start the Summer Sales Cycle off Big with NCM Want to help your retail partners and manufacturers close the confectionery sales gap between Easter and Halloween (estimated to be a $500 million in incremental sales opportunity between Memorial Day and Labor...

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]]> Start the Summer Sales Cycle off Big with NCM

Want to help your retail partners and manufacturers close the confectionery sales gap between Easter and Halloween (estimated to be a $500 million in incremental sales opportunity between Memorial Day and Labor Day)?

National Candy Month in June kicks off the summer sales season. Join NCA’s Lynn Wylie to learn how. Lynn will provide proven sales drivers from retailers and distributors who have successfully leveraged National Candy Month to drive incremental sales in June, including Dollar General, Hy-Vee, TravelCenters of America, Coborn’s, RaceTrac and McLane.

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]]> A Broker’s Guide to National Candy Month https://candyusa.com/events/a-brokers-guide-to-national-candy-month/?utm_source=rss&utm_medium=rss&utm_campaign=a-brokers-guide-to-national-candy-month Wed, 07 Sep 2022 12:45:22 +0000 https://candyusa.com/?post_type=event&p=37274 Want to help your retail partners and manufacturers close the confectionery sales gap between Easter and Halloween (estimated to be a $500 million in incremental sales opportunity between Memorial Day and Labor Day)?

National Candy Month in June kicks off the summer sales season. Join NCA’s Lynn Wylie to learn how.

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]]> Start the Summer Sales Cycle off Big with NCM

Want to help your retail partners and manufacturers close the confectionery sales gap between Easter and Halloween (estimated to be a $500 million in incremental sales opportunity between Memorial Day and Labor Day)?

National Candy Month in June kicks off the summer sales season. Join NCA’s Lynn Wylie on September 22, at 2:00 p.m. ET to learn how. Lynn will provide proven sales drivers from retailers and distributors who have successfully leveraged National Candy Month to drive incremental sales in June, including Dollar General, Hy-Vee, TravelCenters of America, Coborn’s, RaceTrac and McLane. You’ll also learn:

Don’t miss out! Even if you’re unable to join the webinar live, registration ensures you’ll be emailed the presentation and recording of this session once it’s over.

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]]> Finding Summer Sales Success with National Candy Month: A Case Study with Hy-Vee https://candyusa.com/my-nca/documents/finding-summer-sales-success-with-national-candy-month-a-case-study-with-hy-vee/?utm_source=rss&utm_medium=rss&utm_campaign=finding-summer-sales-success-with-national-candy-month-a-case-study-with-hy-vee Thu, 18 Aug 2022 18:37:06 +0000 https://candyusa.com/?post_type=document&p=37063 Attendees will walk away with a better understanding of National Candy Month’s potential to grow incremental confectionery sales as well as actionable ideas for activating around National Candy Month as a retailer, manufacturer or distributor.

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NCM LOGO

For candy makers and retailers alike, National Candy Month can also help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional well-being and industry leadership. During this webinar, NCA’s Lynn Wylie will discuss Hy-Vee’s recent partnership with NCA around National Candy Month with Todd Gean, Hy-Vee’s confections category manager, and share best practices for future National Candy Month activations.

Attendees will walk away with a better understanding of National Candy Month’s potential to grow incremental confectionery sales as well as actionable ideas for activating around National Candy Month as a retailer, manufacturer or distributor.

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]]> National Candy Month Sales Slides & Talking Points https://candyusa.com/my-nca/documents/national-candy-month-sales-deck/?utm_source=rss&utm_medium=rss&utm_campaign=national-candy-month-sales-deck Tue, 02 Aug 2022 22:28:00 +0000 https://candyusa.com/?post_type=document&p=22556 Customizeable Slides for NCA Member Companies and Retailers

Share the potential of National Candy Month with your team or customers with these simple slides you can drop into your own sales deck.

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Customizable Slides for NCA Member Companies and Retailers

Share the potential of National Candy Month with your team or customers with these talking points and simple slides you can drop into your own sales deck.

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]]> Finding Summer Sales Success with National Candy Month: A Case Study with Hy-Vee https://candyusa.com/events/finding-summer-sales-success-with-national-candy-month-a-case-study-with-hy-vee/?utm_source=rss&utm_medium=rss&utm_campaign=finding-summer-sales-success-with-national-candy-month-a-case-study-with-hy-vee Fri, 20 May 2022 14:16:40 +0000 https://candyusa.com/?post_type=event&p=35642 Attendees will walk away with a better understanding of National Candy Month’s potential to grow incremental confectionery sales as well as actionable ideas for activating around National Candy Month as a retailer, manufacturer or distributor.

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NCM LOGO

For candy makers and retailers alike, National Candy Month can also help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional well-being and industry leadership. During this webinar, NCA’s Lynn Wylie will discuss Hy-Vee’s recent partnership with NCA around National Candy Month with Todd Gean, Hy-Vee’s confections category manager, and share best practices for future National Candy Month activations.

Attendees will walk away with a better understanding of National Candy Month’s potential to grow incremental confectionery sales as well as actionable ideas for activating around National Candy Month as a retailer, manufacturer or distributor.

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]]> National Candy Month One-Pager https://candyusa.com/my-nca/documents/national-candy-month-one-pager/?utm_source=rss&utm_medium=rss&utm_campaign=national-candy-month-one-pager Tue, 01 Jun 2021 12:10:00 +0000 https://dev2020.candyusa.com/?post_type=document&p=18526 National Candy Month in June kicks off a summer sales period that can help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional well-being and industry leadership. This summer promotional opportunity has the potential to add $1 billion in incremental sales between Memorial Day and Labor Day.

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]]> National Candy Month in June kicks off a summer sales period that can help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional well-being and industry leadership. This summer promotional opportunity has the potential to add $1 billion in incremental sales between Memorial Day and Labor Day.

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