Seasonal Reviews Archives - NCA

2024 Halloween Sales Review

National Confectioners Association — Thu, 12 Dec 2024 19:46:27 +0000

A tough marketplace prompted subdued Halloween sales in 2023, though those who engaged celebrated in style, with big gains for seasonal chocolate. With another year of weekday timing, will the 2024 Halloween season be a trick or a treat for retailers and candy makers? Did Boomers go back to purchasing Halloween candy for trick-or-treaters? Are Millennials engaged?

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2024 Winter Holidays Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:36 +0000

The continued pressure on America’s pocketbooks altered shopping behavior and purchase choices during the winter holiday season. While inflation boosted confectionery dollars to new records, unit and volume sales struggled in some categories.

Join NCA and Anne-Marie Roerink, president of 210 Analytics, as we take a deep dive into the results of the 2024 winter holiday season. Find out how categories and retail channels performed, what merchandising and marketing drivers worked, how shopper engagement influenced the season, generational preferences,and more. This webinar, made possible by Frankford Candy, will take a closer look at:   

Marketplace dynamics and channel performance 
Sales results by category and sub-category
Merchandising and promotional drivers    
Key takeaways and opportunities for Winter Holiday 2025

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Data provided by:

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State of Treating and 2024 Annual Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:35 +0000

Confectionery performance results in 2024 reflected the external marketplace pressure during the seasons and everyday sales, as the year was a budget-balancing act for many consumers. While inflation boosted dollar sales, unit and volume sales experienced declines. However, the market also reflected pockets of growth as innovation remained a strong suit for the category. What will the retail landscape look like in 2025?

The report, made possible by Blommer Chocolate, culminates in this webinar with NCA and Anne-Marie Roerink, president of 210 Analytics, that examines:

The details of the confectionery category’s performance in 2024

An in-depth marketplace review

Shopper and online engagement metrics.

Made possible by:

Sales data provided by:

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2025 Valentine’s Day Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:35 +0000

Mindful consumer spending and the cumulative impact of inflation impacted the 2025 Valentine’s Day results. Dollars showed a slight gain, but units declined overall with budget-conscious shoppers purchasing fewer items this season. Generational differences and the Friday timing of Valentine’s Day in 2025 also altered celebration patterns, affecting not if, but how consumers celebrate with loved ones.

Join NCA and Anne-Marie Roerink, president of 210 Analytics, to see what drove Valentine’s Day successes and challenges. This webinar will review category and channel sales, merchandising, shopper engagement, and key takeaways as the industry begins its 2026 planning. Come away with:   

External marketplace review
Sales results  
Performance drivers
Merchandising performance

Made possible by:

Sales data provided by:

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2025 Halloween Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:34 +0000

Halloween has become the industry’s largest holiday, celebrated by young and old. Was the 2025 Halloween season a trick or a treat for retailers and candy makers? Was the Friday timing of the holiday a boom or a bust? Did Boomers go back to purchasing Halloween candy for trick-or-treaters? Did lower-income households remain engaged despite budgetary pressure?

Join the Halloween 2025 seasonal review as NCA and Anne-Marie Roerink, president of 210 Analytics, take a closer look at: 

External marketplace review
Sales results  
Performance drivers
Merchandising performance

Made possible by:

Data provided by:

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2025 Easter Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:34 +0000

Moving from the shortest Easter season in many years in 2024 to several additional weeks in 2025 is likely to completely alter the Easter sales cycle. Did the longer season deliver? What did consumer engagement look like? How did the recent year shifts in chocolate and candy play out this year?

The 2025 Easter Sales Review will feature NCA and Anne-Marie Roerink, president at 210 Analytics, to take a closer look at:  

External marketplace review
Sales results  
Performance drivers
Merchandising performance

Made possible by:

Data provided by:

The post 2025 Easter Sales Review appeared first on NCA.

2024 Easter Sales Review

National Confectioners Association — Fri, 24 May 2024 15:24:14 +0000

The earliest Easter timing in many years shortened the 2024 season by two weeks — emphasizing merchandising and sell through in the final weeks. How did the season fare? Was the shorter season able to meet and beat the very strong 2023 performance? What did consumer engagement look like?

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2024 Valentine’s Day Sales Review

National Confectioners Association — Thu, 04 Apr 2024 19:21:16 +0000

Valentine’s Day has conquered the hearts of Millennials and a continued home-centric world delivered a big 2023 holiday. Amid financial pressure, will Valentine’s Day continue to deliver for confectionery in 2024? Will seasonal non-chocolate candy continue to grow in the typically chocolate-centric holiday? Join NCA and Anne-Marie Roerink, principal at 210 Analytics to see where the 2024 holiday nets out. This webinar, made possible by Sweethearts®, will review category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2025 planning. Come away with:

Seasonal highlights 
Market and shopper review 
Sales results 
Merchandising performance

The post 2024 Valentine’s Day Sales Review appeared first on NCA.

2023 Winter Holidays Sales Review

National Confectioners Association — Thu, 25 Jan 2024 20:23:43 +0000

The pressure on America’s pocketbook is real and today’s shopping and consumption patterns reflect a constant balancing act between money-well-spent and money-well-saved. Yet, consumers are willing to create room in their budget for special celebrations and little treats. Where will the 2023 holiday net out? Will online sales continue to have an oversized impact on holiday confectionery sales? Will mass continue to lead the way on growth? Join NCA and Anne-Marie Roerink, president of 210 Analytics for a review of category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2024 planning. The webinar, made possible by Frankford Candy, will take a closer look at: 

Seasonal highlights 
Market and shopper review 
Sales results 
Merchandising performance

Made possible by:

Sales data provided by:

The post 2023 Winter Holidays Sales Review appeared first on NCA.

2023 Halloween Sales Review

National Confectioners Association — Fri, 15 Dec 2023 12:39:42 +0000

Halloween has grown to become a massive season with wide engagement. The strong 2022 dollar performance creates a difficult path for growth in 2023, with an additional challenge of Halloween falling on a weekday. Was the industry up for the challenge? How will the continued tough economic environment impact the holiday? The 2023 Halloween Sales Review highlights the confectionery category’s performance and take a deep dive into whether Halloween was a trick or a treat for retailers and candy makers.

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State of Treating and 2023 Annual Sales Review

National Confectioners Association — Wed, 06 Dec 2023 15:59:45 +0000

Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail landscape look in 2024? Join NCA and Anne-Marie Roerink, president of 210 Analytics, to examine:

The details of the confectionery category’s performance in 2023
An in-depth marketplace review
Shopper and online engagement metrics.

The webinar and the State of Treating research is made possible by Blommer Chocolate Company.

Made possible by:

Sales data provided by:

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