Valentine's Day Archives - NCA

2025 Valentine’s Day Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:35 +0000

Mindful consumer spending and the cumulative impact of inflation impacted the 2025 Valentine’s Day results. Dollars showed a slight gain, but units declined overall with budget-conscious shoppers purchasing fewer items this season. Generational differences and the Friday timing of Valentine’s Day in 2025 also altered celebration patterns, affecting not if, but how consumers celebrate with loved ones.

Join NCA and Anne-Marie Roerink, president of 210 Analytics, to see what drove Valentine’s Day successes and challenges. This webinar will review category and channel sales, merchandising, shopper engagement, and key takeaways as the industry begins its 2026 planning. Come away with:   

External marketplace review
Sales results  
Performance drivers
Merchandising performance

Made possible by:

Sales data provided by:

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2024 Valentine’s Day Sales Review

National Confectioners Association — Thu, 04 Apr 2024 19:21:16 +0000

Valentine’s Day has conquered the hearts of Millennials and a continued home-centric world delivered a big 2023 holiday. Amid financial pressure, will Valentine’s Day continue to deliver for confectionery in 2024? Will seasonal non-chocolate candy continue to grow in the typically chocolate-centric holiday? Join NCA and Anne-Marie Roerink, principal at 210 Analytics to see where the 2024 holiday nets out. This webinar, made possible by Sweethearts®, will review category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2025 planning. Come away with:

Seasonal highlights 
Market and shopper review 
Sales results 
Merchandising performance

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2024 Valentine’s Day Sales Review

National Confectioners Association — Wed, 06 Dec 2023 15:59:45 +0000

Seasonal highlights 
Market and shopper review 
Sales results 
Merchandising performance

Made possible by:

Sales data provided by:

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Getting to Know Seasonal Chocolate & Candy Consumers 2023

National Confectioners Association — Thu, 09 Nov 2023 20:59:37 +0000

More than 64% of all candy sales take place during the four big seasons of Valentine’s Day, Easter, Halloween and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who, what, where, when and why behind seasonal purchases is clear.

Download NCA’s newest original research, Getting to Know Seasonal Chocolate & Candy Consumers 2023.

The post Getting to Know Seasonal Chocolate & Candy Consumers 2023 appeared first on NCA.

How to Maximize Seasonal Sales with Big and Little Seasons – 2023 Sweets & Snacks Expo Presentation

National Confectioners Association — Mon, 05 Jun 2023 20:19:51 +0000

Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is critical to success. In this session, each of these vital seasons were examined in detail along with a look at the smaller “micro-seasons.” The session will also explore the opportunities surrounding our treasured holidays.

The post How to Maximize Seasonal Sales with Big and Little Seasons – 2023 Sweets & Snacks Expo Presentation appeared first on NCA.

2023 Valentine’s Day Sales Review

National Confectioners Association — Thu, 30 Mar 2023 18:40:48 +0000

Valentine’s Day, traditionally one of the biggest restaurant occasions of the year, has been a powerhouse for retail as life turned home-centric amid the pandemic. Following the total meal dollar, Valentine’s Day candy sales have been strong, with solid engagement across ages, incomes and regions. Where will the 2023 holiday net out between the weekday timing, the normalization of everyday occasions and holiday celebrations, and enormous pressure on income due to 40-year high inflation?

This Sweet Insights webinar, made possible by Sweethearts®, will review category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2024 planning.

Made possible by:

Data provided by:

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2023 Valentine’s Day Sales Review – Made Possible by Sweethearts®

National Confectioners Association — Wed, 23 Nov 2022 16:25:30 +0000

This Sweet Insights webinar, made possible by Sweethearts®, will review category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2024 planning.

Join NCA and Anne-Marie Roerink, president at 210 Analytics, to take a closer look at:

Seasonal highlights
Market and shopper review
Sales results
Merchandising performance

Made possible by:

Data provided by:

The post 2023 Valentine’s Day Sales Review – Made Possible by Sweethearts® appeared first on NCA.

2022 Valentine’s Day Sales Review

National Confectioners Association — Thu, 24 Mar 2022 18:36:38 +0000

In June 2021, 96% of people believed celebrations would be back to their pre-pandemic normal come Valentine’s Day 2022, but it looks like the season has to deal with a few more unknowns in terms of engagement. In addition to the ongoing COVID-19 pandemic, the marketplace itself is very different: Inflation has affected all areas of the store and celebrations are largely home-centric. Additionally, Valentine’s Day moved from falling on a Sunday to now being on a Monday.

Where will the 2022 season net out? Join NCA’s Sweet Insights for a review of category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2022 planning.

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2022 Valentine’s Day Sales Review

National Confectioners Association — Thu, 09 Dec 2021 17:47:46 +0000

Join NCA and Anne-Marie Roerink, principal at 210 Analytics, to take a closer look at:

Seasonal highlights
Market and shopper review
Sales results
Merchandising performance

The post 2022 Valentine’s Day Sales Review appeared first on NCA.

2021 Valentine’s Day Sales Review

National Confectioners Association — Fri, 19 Mar 2021 12:45:27 +0000

The Valentine’s Day holiday season can be heavily affected by weather and day-of-the-week timing as many shoppers postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons, particularly with the added volatility caused by the ongoing COVID-19 pandemic.

How did the industry fare during the 2021 Valentine’s Day season with its Sunday timing? NCA’s Sweet Insights team reviews category and channel sales, merchandising, shopper engagement and key takeaways as the industry soon begins its 2022 planning.

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2021: Valentine’s Day IRI Data

National Confectioners Association — Mon, 15 Feb 2021 17:59:00 +0000

For the numbers behind the 2021 Valentine’s Day performance, download the data file reflecting the total confectionery performance as well as the seasonal-specific item performance.

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