Consumer Research Archives - NCA https://candyusa.com/topic/consumer-research/ The National Confectioners Association Sun, 02 Mar 2025 19:50:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 2025 State of Treating Report https://candyusa.com/my-nca/documents/2025-state-of-treating/?utm_source=rss&utm_medium=rss&utm_campaign=2025-state-of-treating Sun, 02 Mar 2025 19:48:33 +0000 https://candyusa.com/?post_type=document&p=55331 The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along...

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]]> The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond.

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]]> State of Treating and 2024 Annual Sales Review  https://candyusa.com/events/state-of-treating-and-2024-annual-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=state-of-treating-and-2024-annual-sales-review Fri, 06 Dec 2024 13:11:35 +0000 https://candyusa.com/?post_type=event&p=53845 Confectionery performance results in 2024 reflected the external marketplace pressure during the seasons and everyday sales, as the year was a budget-balancing act for many consumers. While inflation boosted dollar sales, unit and volume sales experienced declines. However, the market...

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]]> Confectionery performance results in 2024 reflected the external marketplace pressure during the seasons and everyday sales, as the year was a budget-balancing act for many consumers. While inflation boosted dollar sales, unit and volume sales experienced declines. However, the market also reflected pockets of growth as innovation remained a strong suit for the category. What will the retail landscape look like in 2025? 

The report, made possible by Blommer Chocolate, culminates in this webinar with NCA and Anne-Marie Roerink, president of 210 Analytics, that examines:

  • The details of the confectionery category’s performance in 2024  
  • An in-depth marketplace review  
  • Shopper and online engagement metrics.   

Made possible by:

Blommer Chocolate Company

Sales data provided by:

Circana

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]]> Getting to Know Chocolate Consumers 2024 Webinar Recording & Deck https://candyusa.com/my-nca/documents/getting-to-know-chocolate-consumers-2024-webinar-recording-deck/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-chocolate-consumers-2024-webinar-recording-deck Wed, 02 Oct 2024 18:52:15 +0000 https://candyusa.com/?post_type=document&p=52801 More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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]]> Explore Consumer Demographics, Consumption Preferences, Shopping Habits, and More

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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]]> 2024 Getting to Know Chocolate Consumers Full Report https://candyusa.com/my-nca/documents/2024-getting-to-know-chocolate-consumers-full-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-getting-to-know-chocolate-consumers-full-report Wed, 02 Oct 2024 15:43:47 +0000 https://candyusa.com/?post_type=document&p=52798 Despite a slowdown in volume and unit sales, chocolate remains a top choice for moments of celebration. Discover the details on what’s happening in the market right now, what chocolate sales will look like in five years, and when we...

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]]> Despite a slowdown in volume and unit sales, chocolate remains a top choice for moments of celebration. Discover the details on what’s happening in the market right now, what chocolate sales will look like in five years, and when we expect to see volume recovery.

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]]> 2024 Washington Forum: New Consumer Insights on Ultra-Processed Foods https://candyusa.com/my-nca/documents/2024-washington-forum-new-consumer-insights-on-ultra-processed-foods/?utm_source=rss&utm_medium=rss&utm_campaign=2024-washington-forum-new-consumer-insights-on-ultra-processed-foods Thu, 19 Sep 2024 21:11:53 +0000 https://candyusa.com/?post_type=document&p=52610 A much-anticipated update to the 2022 Georgetown University report “All Indulgent Products Are Not Created Equal,” adds new research-based insights about consumer attitudes, purchasing decisions, and consumption patterns for key indulgent product categories. The study shows that confectionery products are...

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]]> A much-anticipated update to the 2022 Georgetown University report “All Indulgent Products Are Not Created Equal,” adds new research-based insights about consumer attitudes, purchasing decisions, and consumption patterns for key indulgent product categories. The study shows that confectionery products are not viewed or consumed the same as other indulgent foods.

Don’t miss this new research that supports one of our industry’s key narratives – chocolate and candy are always a treat!

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]]> Getting to Know Chocolate Consumers 2024 https://candyusa.com/events/getting-to-know-chocolate-consumers-2024/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-chocolate-consumers-2024 Wed, 14 Aug 2024 14:07:06 +0000 https://candyusa.com/?post_type=event&p=52084 Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024.

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]]> Explore Consumer Demographics, Consumption Preferences, Shopping Habits, and More

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

Join NCA’s Getting to Know Chocolate Consumers webinar and walk away with these valuable insights.

  1. Information to help you optimize innovation, marketing, merchandising, and branding decisions for everyday, premium, and fine chocolate selections.
  2. Data on how various demographics engage with chocolate, including different generations and household income brackets.
  3. The shopper’s take on sustainability.
  4. A five-year forecast for the chocolate market.
  5. Consumer perspective on better-for-you products, seasonal products, and more.  

Made Possible By:

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]]> State of Treating https://candyusa.com/my-nca/documents/state-of-treating/?utm_source=rss&utm_medium=rss&utm_campaign=state-of-treating Tue, 21 May 2024 16:44:56 +0000 https://candyusa.com/?post_type=document&p=50588 The marketplace has had an outsized influence on confectionery sales and consumption over the past few years. Take an in-depth look at the overview of the confectionery landscape, including reviews of categories, channels, and purchase drivers, fueled by NCA’s 2024...

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]]> The marketplace has had an outsized influence on confectionery sales and consumption over the past few years. Take an in-depth look at the overview of the confectionery landscape, including reviews of categories, channels, and purchase drivers, fueled by NCA’s 2024 State of Treating annual study. The session will give you a deep understanding of what worked in 2023 and what will drive success in 2024.

What you’ll learn:

  • How external factors, including inflation, shopping patterns and channel choices have affected confectionery sales.   
  • How affordability, permissibility, and favorability impact confectionery choices.  
  • What gets consumers to spend a little more than planned. 

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]]> State of Treating and 2023 Annual Sales Review https://candyusa.com/my-nca/documents/state-of-treating-and-2023-annual-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=state-of-treating-and-2023-annual-sales-review Wed, 24 Apr 2024 13:52:33 +0000 https://candyusa.com/?post_type=document&p=50193 Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail...

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]]> Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail landscape look in 2024? Join NCA and Anne-Marie Roerink, president of 210 Analytics, to examine: 

  • The details of the confectionery category’s performance in 2023 
  • An in-depth marketplace review 
  • Shopper and online engagement metrics.  

The webinar and the State of Treating research is made possible by Blommer Chocolate Company. 

Made possible by:

Blommer Chocolate Company

Sales data provided by:

Circana

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]]> SOTIC 2024: State of Treating 2024 https://candyusa.com/my-nca/documents/sotic-2024-state-of-treating-2024/?utm_source=rss&utm_medium=rss&utm_campaign=sotic-2024-state-of-treating-2024 Mon, 18 Mar 2024 17:48:58 +0000 https://candyusa.com/?post_type=document&p=49250 Confectionery’s success over the years can be attributed to its strong favorability, permissibility, and affordability. How do those attributes stand up in today’s marketplace that is putting substantial pressure on America’s pocketbook? NCA’s 2024 State of Treating report combines proprietary...

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]]> Confectionery’s success over the years can be attributed to its strong favorability, permissibility, and affordability. How do those attributes stand up in today’s marketplace that is putting substantial pressure on America’s pocketbook? NCA’s 2024 State of Treating report combines proprietary consumer survey findings with retail scan data from Circana to connect consumer attitudes with shopper behavior.

The study takes a critical look at what has changed over the past year and why, and helps you get a read on future patterns and demand. Topics include generational insights, seasonal engagement, technology and social media, and confectionery in a world of transparency and social responsibility.

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]]> SOTIC 2024: Getting to Know Seasonal Chocolate & Candy Consumers https://candyusa.com/my-nca/documents/sotic-2024-getting-to-know-seasonal-chocolate-candy-consumers/?utm_source=rss&utm_medium=rss&utm_campaign=sotic-2024-getting-to-know-seasonal-chocolate-candy-consumers Mon, 18 Mar 2024 17:48:55 +0000 https://candyusa.com/?post_type=document&p=49278 More than 64% of total candy sales take place during Valentine’s Day, Easter, Halloween, and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who, what, where, when, and why...

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]]> More than 64% of total candy sales take place during Valentine’s Day, Easter, Halloween, and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who, what, where, when, and why behind seasonal purchases is clear. We’ll share insights from NCA’s latest seasonal research and have retail leaders weigh in on opportunities, obstacles, and what’s driving the success in their seasonal confectionery business.

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]]> 2024 State of Treating Report https://candyusa.com/my-nca/documents/2024-state-of-treating-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-state-of-treating-report Mon, 11 Mar 2024 13:55:00 +0000 https://candyusa.com/?post_type=document&p=49071 NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in...

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]]> NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in confectionery shoppers’ perceptions, attitudes, and behaviors. This helps us uncover category growth opportunities in 2024 and beyond.

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