State of Treating Archives - NCA

SOTIC 2025 – State of Treating

National Confectioners Association — Thu, 13 Mar 2025 16:03:42 +0000

Presented by: Elise Fennig, Chief of Staff & Senior Vice President of Operations, National Confectioners Association

Dive into the 2025 State of Treating Report, NCA’s flagship analysis of the confectionery industry’s performance. This session highlights the latest insights into chocolate, candy, gum, and mint consumption patterns, addressing how evolving consumer behaviors and macroeconomic trends are shaping the industry. Discover how confectionery products continue to play a unique role in moments of joy and indulgence while adapting to changing consumer expectations around wellness, convenience, and value. Gain actionable takeaways on how to align with these trends, foster growth, and solidify your position in the marketplace.

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2025 State of Treating Report

National Confectioners Association — Sun, 02 Mar 2025 19:48:33 +0000

The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond.

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State of Treating and 2024 Annual Sales Review

National Confectioners Association — Fri, 06 Dec 2024 13:11:35 +0000

Confectionery performance results in 2024 reflected the external marketplace pressure during the seasons and everyday sales, as the year was a budget-balancing act for many consumers. While inflation boosted dollar sales, unit and volume sales experienced declines. However, the market also reflected pockets of growth as innovation remained a strong suit for the category. What will the retail landscape look like in 2025?

The report, made possible by Blommer Chocolate, culminates in this webinar with NCA and Anne-Marie Roerink, president of 210 Analytics, that examines:

The details of the confectionery category’s performance in 2024

An in-depth marketplace review

Shopper and online engagement metrics.

Made possible by:

Sales data provided by:

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SOTIC 2024: State of Treating 2024

National Confectioners Association — Mon, 18 Mar 2024 17:48:58 +0000

Confectionery’s success over the years can be attributed to its strong favorability, permissibility, and affordability. How do those attributes stand up in today’s marketplace that is putting substantial pressure on America’s pocketbook? NCA’s 2024 State of Treating report combines proprietary consumer survey findings with retail scan data from Circana to connect consumer attitudes with shopper behavior.

The study takes a critical look at what has changed over the past year and why, and helps you get a read on future patterns and demand. Topics include generational insights, seasonal engagement, technology and social media, and confectionery in a world of transparency and social responsibility.

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2024 State of Treating Report

National Confectioners Association — Mon, 11 Mar 2024 13:55:00 +0000

NCA’s fifth annual State of Treating reflects on confectionery shopping and treating trends in 2023 – a year in which inflation took the spotlight. Analyzing longer term trend lines, the study documents what changed and why those changes occurred in confectionery shoppers’ perceptions, attitudes, and behaviors. This helps us uncover category growth opportunities in 2024 and beyond.

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State of Treating and 2023 Annual Sales Review

National Confectioners Association — Wed, 06 Dec 2023 15:59:45 +0000

Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail landscape look in 2024? Join NCA and Anne-Marie Roerink, president of 210 Analytics, to examine:

The details of the confectionery category’s performance in 2023
An in-depth marketplace review
Shopper and online engagement metrics.

The webinar and the State of Treating research is made possible by Blommer Chocolate Company.

Made possible by:

Sales data provided by:

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State of Treating and 2022 Annual Sales Review

National Confectioners Association — Thu, 13 Apr 2023 20:17:00 +0000

A tough 2022 marketplace affected categories around the store, with inflation boosting dollar sales but putting pressure on unit and volume sales. The confectionery category has been a notable exception, bucking many trends throughout much of 2022. How did inflation, supply chain disruption and the ongoing COVID-19 pandemic change grocery shopping and consumption patterns regarding seasonal and everyday sales? How will the retail landscape look in 2023? NCA will dive deep into the details of the confectionery category’s performance in 2022, provide a marketplace review as well as shopper and sales performance metrics. Attendees will gain insights that could affect future category planning for 2023 and beyond.

Made possible by:

Data provided by:

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SOTIC 2023: State of Treating 2023

National Confectioners Association — Tue, 21 Mar 2023 15:48:32 +0000

NCA’s 2023 State of Treating report offers insights that combine proprietary consumer survey findings with IRI retail measurement and household panel data — connecting attitudes with actual behavior. This collection of insights is intended to provide a deeper understanding of consumer wants and needs in an uncertain economic environment to help you get a read on future patterns and demand. It also includes insights on consumers’ engagement with “better-for-you” products, confectionery in a world of transparency and social responsibility and the influence of social media on confectionery purchases.

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2023 State of Treating Report

National Confectioners Association — Mon, 06 Mar 2023 14:09:42 +0000

Supply chain disruption, 40-year high inflation and lingering COVID-19 concerns continued to affect confectionery shopping and consumption patterns. What did not change was the nation’s love for confectionery. Americans continued to treat themselves and others during seasonal and everyday occasions. Confectionery set new dollar sales records in 2022 — with gains far ahead of most other categories in the store. To maintain this strong momentum, NCA’s 2023 State of Treating report aims to bring a deep understanding of the confectionery consumer and market drivers to get a read on future patterns and demand.

Download the Full Report

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State of Treating – 2022 Sweets & Snacks Expo Presentation

National Confectioners Association — Thu, 02 Jun 2022 16:36:57 +0000

This session presented the National Confectioners Association’s signature State of Treating research to give a deeper understanding of the how, the what and the why behind candy’s success story. This report combines consumer research with the latest retail data to pinpoint continued pockets of growth for 2022.

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State of Treating & 2021 Annual Sales Review

National Confectioners Association — Thu, 14 Apr 2022 18:46:17 +0000

Consumers are returning to stores as the COVID-19 pandemic enters its third year, but the marketplace continues to be affected by severe supply chain issues and front-end disruption. In addition, inflation hit the wallets of shoppers during most of 2021. How did these impacts affect seasonal and everyday sales and consumption patterns?

Anne-Marie Roerink, principal at 210 Analytics, shares findings from the recently released 2022 State of Treating report, explores the confectionery category’s performance in 2021 and provides a marketplace review, original consumer insights and shopper and sales performance metrics from the past year.

Made possible by:

Data provided by:

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