“Jolly Rancher Freeze Dried isn’t just a new way to snack — it’s a total flavor revolution,” says Vivek Mehrotra, senior manager of equity & activation at Jolly Rancher. “It’s an entirely different way to experience Jolly Rancher — unexpected, playful, and, of course, impossibly fruity.”

The product is available in 3.1-ounce reclosable pouches.

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The pretzels are available 11-ounce bags that carry an SRP range of $3.79 to $3.99. The company notes that it will launch snack-size bags later this year and has additional flavors in development.

“We’re always innovating. We recognized the perfect opportunity to innovate and respond to consumer demand in the mini pretzel category by creating a higher-quality snack made with fewer ingredients and more flavor,” says Justin Spannuth, COO. “Most mini pretzels are produced as a commodity snack with competitors prioritizing quantity over flavor and quality leading to declining sales and several major brands exiting the category. This opened the opportunity for us to offer a better mini pretzel, as we remain dedicated to our core principles of utilizing simple and fewer ingredients paired with smarter baking techniques to produce a higher quality product that tastes better and is better for you.”

“Unique Snacks has been delighting snack lovers with better-for-you pretzels featuring more flavor, fewer ingredients, and smarter baking for over a century,” says Norm Cross, vice-president of brand sales and marketing. “With Knead ’Ems, we’ve distilled our expertise into a snackable, bite-sized treat that’s as versatile as it is delicious. Whether you’re savoring the crispy sourdough crunch on its own, pairing it with your favorite dips, or adding a creative twist to your recipes, Knead ‘Ems are an irresistible addition to the snack aisle.”

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“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” says Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle.”

The line features a variety of products:

• Crème-Filled Chocolate Cupcakes feature moist chocolate cake and crème filling topped with smooth icing and sprinkles reminiscent of the iconic Wonder balloons
• Crème-Filled Confetti Cakes are crème-filled confetti cakes covered in a sweet colorful icing
• Glazed Honey Buns are soft, cinnamon-filled buns coated in a sweet glaze
• Iced Honey Buns are crafted with a swirl of cinnamon and topped with a sweet icing
• Powdered Mini Donuts are soft, bite-sized donuts covered in a sweet, powdered sugar coating
• Frosted Mini Donuts are soft, bite-sized donuts covered in a smooth frosted topping
• Crunch Donuts are soft, bite-sized donuts covered in a crunch topping
• Pecan Cinnamon Twists are golden pastry swirled with sweet cinnamon and pecans and finished with a light glaze
• Cinnamon Rolls are made with real cinnamon topped with a glazed icing
• Brown Sugar Cinnamon Donut Sticks are flavored donuts in the shape of a stick
• Peanut Butter Wafers feature layers of peanut butter filled crispy wafers enrobed in a chocolate-flavored coating

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Milk Chocolate with Pistachios & Sea Salt is a balance of milk chocolate paired with roasted pistachios and a hint of sea salt, while Milk Chocolate with Pecans, Cookies & Sea Salt is a blend of milk chocolate and crumbles of cookies, enhanced the by pecans, and Dark Chocolate with Walnuts & Sea Salt is dark chocolate with walnuts and a touch of sea salt.

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Three new mixes are named after the three protagonists: Harry Potter, Hermione Granger, and Ron Weasley, with the gummies coming in shapes and flavors that represent characters, creatures, and iconic symbols from the series.

The mixes feature flavors including vutterbeer, crisp green apple Forbidden Forest, cola reminiscent of a bubbling potion, sweet cherry lollipop from Honeydukes, zesty lemon sorbet like Dumbledore’s beloved lemon drops ,and fluffy cotton candy as light as a Nimbus 2000.

“We’re excited to bring the Happy World of Haribo together with the Wizarding World of Harry Potter to create new, limited-edition gummi shapes and flavors,” says Seth Klugherz, vice-president of marketing. “We know the stories and characters are beloved by so many, so we’re excited to capture that magic for our fans in our delicious tastes and textures for the first time ever. We put extra care into crafting the most authentic and exciting mixes, so every bite feels like you’re transported to Harry’s mystical universe, sparking the childlike happiness we all remember so well.”

The Harry Potter Edition features unique shapes inspired by the world-famous story, including exclusive Harry Potter and Hedwig the Owl pieces. The Hermione Granger Edition include pieces that resemble Hermione and her companion, Crookshanks the cat, while the Ron Weasley Edition has unique shapes inspired by Ron and his companion, Scabbers the rat.

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Each bag holds 2.5 ounces and has an SRP of $4.99. They ship in 75-ct cases.

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Branded floor stands, endcap displays, and shelf talkers are available. Twelve-ounce bags ship 12 per case and carry an SRP of $3.99.

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Pack graphics feature bold colors with illustrations inspired by Lucha Libre, the style of professional wrestling originating in Mexico.

They are available in 2.7- and 10-ounce bags that have an SRP range of $5.99 to $6.49, shipping in 12-ct cases.

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“At Get’ems!, we’re all about making snack time a moment of discovery for kids while delivering high-quality ingredients parents can feel good about, all with tasty options,” says Jared Morgan, brand manager. “With playful formats like Ocean World Cookies, Space Crackers, and Roundos Puff Snack, our goal is to empower kids to take charge of their own snacking choices, while giving parents the confidence that every option is crafted with the essential nutrients that help in the development of growing kids.”

The portfolio includes:

• Ocean World Cookies made with iron and essential vitamin E in shapes like seashells and seahorses. Available in two flavors: kale, apple & blueberry, and pumpkin, apple & cinnamon.
• Space Crackers feature 40 percent of daily iron and vitamin E to support brain development. These crackers are shaped like the sun, a rocket, and Earth, and come in three flavors: maple, pizza, and parmesan.
• Roundos Puff Snacks are made with whole grain quinoa and have calcium to support strong bones and come in four flavors: barbeque, pizza, apple cinnamon and carrot ranch.

The cookies and crackers come in five-ounce packs, while the puffs come in 2.25-ounce packs. All three items have an SRP of $3.48.

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• Nacho Xplosion: The company says the product offers cheesy heat.
• Chile Limon: The brand’s first global flavor launch breaks the “too spicy to enjoy” stereotype, delivering mild heat.

“We are excited to introduce these two most requested flavors to our loyal brand lovers,” says Sandra Kirkpatrick, senior marketing director for Takis. “These flavors prove that intense snacking isn’t one-size-fits-all. Whether you’re a former spice lover or a hardcore heat seeker, we’re making sure everyone finds their perfect snack, no matter where they stand on the heat scale.”

Both flavors are available in 3.2-ounce individual packs and 9.9-ounce sharing size.

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The product is available in three flavors — Himalayan pink salt, ranch, and chili lime — in 1.05-ounce single serve packs and 4.75-ounce pouches.

“Consumers want higher-protein snacks that are plant-based and minimally processed, but those options are limited. We saw this gap and knew we could deliver something better. Biena Crispy Edamame packs 12-13g of plant protein per serving, with simple ingredients and a crave-worthy crunch — making it a game-changer in the snack aisle,” says Poorvi Patodia, founder & CEO of Biena Snacks.

“The consumer landscape is evolving rapidly,” says Patodia. “With trends like GLP-1 medications, a focus on building lean muscle, and younger generations embracing new food choices, we are at a pivotal moment. These shifts align perfectly with Biena’s values and products.”

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