“Jolly Rancher Freeze Dried isn’t just a new way to snack — it’s a total flavor revolution,” says Vivek Mehrotra, senior manager of equity & activation at Jolly Rancher. “It’s an entirely different way to experience Jolly Rancher — unexpected, playful, and, of course, impossibly fruity.”

The product is available in 3.1-ounce reclosable pouches.

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Three new mixes are named after the three protagonists: Harry Potter, Hermione Granger, and Ron Weasley, with the gummies coming in shapes and flavors that represent characters, creatures, and iconic symbols from the series.

The mixes feature flavors including vutterbeer, crisp green apple Forbidden Forest, cola reminiscent of a bubbling potion, sweet cherry lollipop from Honeydukes, zesty lemon sorbet like Dumbledore’s beloved lemon drops ,and fluffy cotton candy as light as a Nimbus 2000.

“We’re excited to bring the Happy World of Haribo together with the Wizarding World of Harry Potter to create new, limited-edition gummi shapes and flavors,” says Seth Klugherz, vice-president of marketing. “We know the stories and characters are beloved by so many, so we’re excited to capture that magic for our fans in our delicious tastes and textures for the first time ever. We put extra care into crafting the most authentic and exciting mixes, so every bite feels like you’re transported to Harry’s mystical universe, sparking the childlike happiness we all remember so well.”

The Harry Potter Edition features unique shapes inspired by the world-famous story, including exclusive Harry Potter and Hedwig the Owl pieces. The Hermione Granger Edition include pieces that resemble Hermione and her companion, Crookshanks the cat, while the Ron Weasley Edition has unique shapes inspired by Ron and his companion, Scabbers the rat.

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The gummies are made with plant- and algae-derived colors and are free from palm oil, animal gelatin, and high-fructose corn syrup. Each bag includes an assortment of fruit flavors — peach, orange, strawberry, raspberry, cherry, and grape.

The launch will feature prominently in the company’s digital campaign, “Vegan Gummies. Wildly Good.” The campaign celebrates self-expression and inclusivity. Retail rollouts are planned for April.

The gummies are available in 4.9-ounce peg bags that feature window fronts and an illustration of a cactus wearing a cowgirl hat.

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Sour Littles bite-size vegan chewy candies made without artificial dyes and available in reclosable standup pouches that hold an assortment of blue raspberry, lemon, and strawberry flavors. The come in five-ounce pouches.

Duo Pops feature an outer candy shell that covers a chewy, candy-filled center. Flavor combinations are cherry apple, blue raspberry, and strawberry lemon. Each 10.6-ounce reclosable standup pouch holds 20 individually wrapped pops.

Both items are free from the top 9 allergens — peanuts, tree nuts, milk, eggs, fish, shellfish, soy, sesame, and gluten — made with certified organic, non-GMO, vegan ingredients, and are free of artificial dyes.

“We’re proud to continue to meet the growing demand for inclusive, worry-free treats that prioritize both safety and incredible taste,” says Sasha Auguste, VP of marketing. “Everyone deserves to enjoy life’s sweetest moments without compromise, and Sour Littles and Duo Pops are perfect examples of our commitment to creating allergen-friendly candies that deliver bold flavors, transparency, and fun for all ages.”

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Morinaga reports that a March 2021 Neilson survey showed that blue raspberry ranks as a top choice among Gen-Z and millennial consumers. The Blue Raspberry stick packs are the first introduction to the brand’s classic stick format since Sweet & Sour Watermelon in 2020.

“Hi-Chew is constantly seeking ways to expand our flavor offerings as well as the format of our current product portfolio,” says Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America, Inc. “With its unique flavor profiles, Fantasy Mix was one of the most innovative products we’ve introduced to consumers and has since stood out in retailers with its whimsical packaging. Our stick offerings hold some of our most popular flavors, and we’re thrilled that Blue Raspberry has joined the roster.”

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Each pack features illustrations of the product characters donning gaming headsets.

The product is available in 4.24-, 6.3-, and 12.3-ounce bags with an SRP range of $2.39 to $5.39.

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“At Mars, we’re constantly looking for innovative ways to deliver new experiences to our fans, based on flavor profiles and texture trends that we know consumers are seeking,” says Ro Cheng, marketing vice-president, Mars Wrigley North America. ” Skittles Pop’d trades Skittles’ traditionally chewy lentils for a crispy, crunchy texture that we know our fans are really going to enjoy.”

The product will be available in 5.5-ounce packs with the original assortment containing strawberry, lemon, lime, orange and grape flavors, while the sour sku includes sour lemonade, sour blue raspberry, sour strawberry, sour watermelon and sour cherry.

The company is launching the item through TikTok Shop, while supplies last, before the product hits retail shelves later this fall into early 2025.

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They are available in three pack sizes — four-ounce peg bags with an SRP of $1.49, five-ounce peg bags with an SRP of $1.99, and-ounce bags with an SRP of $2.79. The smaller bags ship 12 per case, while the large bag ships in 10-ct cases.

“We’ve had overwhelmingly positive fan feedback that Goldbears Wild Berry was a delicious compliment to their already favorite classic Goldbears, and they wanted to be able to get both in stores,” says Terry Do, brand manager. “We’re excited to bring Goldbears Wild Berry back for fans and give them this moment of childlike happiness – that’s what drives us. We wanted to take it to the next level and give our existing and new fans a chance to enjoy a bag on us, so be sure to snag yours!”

When people ask where our ideas for gummi innovations come from, the answer is simple: our fans,” says Seth Klugherz, vice-president of marketing. “At Haribo, we’re always listening to the most important voices — the voices of our consumers — to understand what they crave and then deliver the best-tasting, most playful gummies for them to enjoy and share with friends and family.”

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