“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” says Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle.”

The line features a variety of products:

• Crème-Filled Chocolate Cupcakes feature moist chocolate cake and crème filling topped with smooth icing and sprinkles reminiscent of the iconic Wonder balloons
• Crème-Filled Confetti Cakes are crème-filled confetti cakes covered in a sweet colorful icing
• Glazed Honey Buns are soft, cinnamon-filled buns coated in a sweet glaze
• Iced Honey Buns are crafted with a swirl of cinnamon and topped with a sweet icing
• Powdered Mini Donuts are soft, bite-sized donuts covered in a sweet, powdered sugar coating
• Frosted Mini Donuts are soft, bite-sized donuts covered in a smooth frosted topping
• Crunch Donuts are soft, bite-sized donuts covered in a crunch topping
• Pecan Cinnamon Twists are golden pastry swirled with sweet cinnamon and pecans and finished with a light glaze
• Cinnamon Rolls are made with real cinnamon topped with a glazed icing
• Brown Sugar Cinnamon Donut Sticks are flavored donuts in the shape of a stick
• Peanut Butter Wafers feature layers of peanut butter filled crispy wafers enrobed in a chocolate-flavored coating

The post Wonder Brand Expands With Line Of Sweet Treats appeared first on NCA.

“At Get’ems!, we’re all about making snack time a moment of discovery for kids while delivering high-quality ingredients parents can feel good about, all with tasty options,” says Jared Morgan, brand manager. “With playful formats like Ocean World Cookies, Space Crackers, and Roundos Puff Snack, our goal is to empower kids to take charge of their own snacking choices, while giving parents the confidence that every option is crafted with the essential nutrients that help in the development of growing kids.”

The portfolio includes:

• Ocean World Cookies made with iron and essential vitamin E in shapes like seashells and seahorses. Available in two flavors: kale, apple & blueberry, and pumpkin, apple & cinnamon.
• Space Crackers feature 40 percent of daily iron and vitamin E to support brain development. These crackers are shaped like the sun, a rocket, and Earth, and come in three flavors: maple, pizza, and parmesan.
• Roundos Puff Snacks are made with whole grain quinoa and have calcium to support strong bones and come in four flavors: barbeque, pizza, apple cinnamon and carrot ranch.

The cookies and crackers come in five-ounce packs, while the puffs come in 2.25-ounce packs. All three items have an SRP of $3.48.

The post Gerbers Unveils Nutrient-Rich Snack Line appeared first on NCA.

The Double Chocolate Cakesters are a permanent addition to the brand’s soft-baked snack line and feature a chocolate crème filling between two chocolate snack cakes.

Oreo Golden Birthday Cake variety is a limited time offering that showcases Golden Oreo cookies with a birthday cake flavored crème filling complete with rainbow sprinkles.

The post Golden Oreo, Cakesters Lines Get Extensions appeared first on NCA.

“Peanut butter is more than a flavor — it’s a cultural staple and a nutritional powerhouse,” says John D’Alessandro, CEO. “We wanted to create something that not only tastes incredible but also fuels performance in a meaningful way. These new peanut butter waffles are a game-changer for anyone looking to stay energized, whether they’re on the trail, at the gym, or just tackling their day. We couldn’t be more excited for this launch.”

The 1.6-ounce waffles are available singly, and in six-, 12-, and 16-ct packs.

The post Honey Stinger Launches Peanut Butter Energy Waffles appeared first on NCA.

The company describes a Mrazberry as a “delicious new fruit, serenaded by the dulcet sound of Jason’s voice. It’s part raspberry, part strawberry, part blueberry, and a whole lot of musical magic.”

The product combines a base of fresh ground peanut butter, cashew butter, and cocoa for a crispy cookie dough texture and has 8 grams of whole food protein and 20+ superfoods.

“We’re so proud to partner with Jason Mraz and his foundation to introduce this whimsically delicious new flavor, Chocolate Mrazberry,” says Leigh Keith, co-founder and chief of brand at Perfect Snacks. “I’ll never forget when we first discovered Jason was a fan of our product, he would order our bars while on tour to be shipped all over the world back when we were still making them with rolling pins! In addition to being long-time fans of his music, we’ve followed his Foundation over the years and have been so inspired by the incredible work they do to lift up and give back to our communities through music and the arts. So, creating this magical flavor to support this great cause was a full circle moment for me — this collaboration goes beyond taste, it’s about making a difference.”

Chocolate Mrazberry Perfect Bars support the Jason Mraz Foundation, a 501(c)(3) nonprofit commited to inclusive arts education, equality, and food security.

“Perfect Bar has been my go-to snack for years, whether I’m at home or on tour, so creating Chocolate Mrazberry together felt like a natural fit,” says Mraz. “And it’s incredibly rewarding to know this collaboration also supports causes that are close to my heart.”

To celebrate the launch, Mraz and Perfect Bar have rolled out a campaign that reveals how Mrazberries come to life, featuring an acoustic reimagining of his iconic hit ‘I’m Yours’ paired with a new music video.

Eight-ct packs of the product, which is available for a limited time while supplies last, have an SRP of $29.

The post Perfect Bar Teams With Jason Mraz On New Flavor appeared first on NCA.

The company claims the use of real fruits and locally sourced ingredients is a cornerstone of its commitment to quality. The product has no artificial ingredients and preservatives, are low sodium, and nut-, soy-, and dairy-free.

The one-ounce bars have an SRP of $5.99 and pack in six-ct display caddies.

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The company says its patented microencapsulated delivery system allows for its probiotic strain to remain shelf-stable, ensuring it reaches the gut intact with full absorption for maximum digestive benefit. Each serving of FruiChias contains 2 billion microencapsulated probiotics, has 90 calories and 4 grams of dietary fiber. The company claims the product is free from added sugars, artificial colors and flavors, and are non-GMO, gluten-free, and kosher.

The one-ounce pouches come in 24-ct multipacks that have an SRP of $22.99.

The post Probiotic FruiChias Debut From Cibo Vita appeared first on NCA.

The limited-time release is a take on the wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films.

Consumers can scan a QR code on the packaging to unlock Keebler’s Open for Magic digital content hub, with interactive games and recipes. In addition to a Keebler’s Harry Potter Trivia game and enter for a chance to win daily and weekly prizes, including a grand prize of a family trip to the Wizarding World of Harry Potter.

“Our goal is to spread magic to families in delicious ways that create more meaningful moments and what better way to do so than to partner with a franchise that’s all about magic,” says Kim Thomas, brand manager, Keebler Fudge Stripes. “We’re honored to bring this signature flavor to an iconic Keebler cookie that gives consumers a fun and tasty way to celebrate the first-ever Butterbeer Season.”

The product is available in 9.5-ounce packs that have an SRP of $4.80.

The post Ferrero Partners With Warner Bros. On Harry Potter Butterbeer Fudge Stripes Cookies appeared first on NCA.

According to the company, the on-the-go snacks are sustainably made, gluten-free, plant-based, and non-GMO.

“With our family full of athletes, Lisa and I found ourselves searching for a healthy snack we could feed our sons to keep them fueled–from backyard games to the big leagues,” says McCaffrey. “We developed McCaffrey Protein Bites to deliver the nutrition needed to perform at the highest level. Whether crushing a workout, powering through class, or conquering the carpool lane, we hope other families will benefit from having an affordable snack accessible for everyone.”

They pack in four-ounce reclosable standup pouches.

The post McCaffrey Family Launches Protein Bites appeared first on NCA.

The new Fudge Stripes cookies combine a crisp, chocolatey base with a coating of rich fudge.

“If there’s one thing we pride ourselves on at Keebler, it’s our magical fudge,” says Kim Thomas, brand manager, Keebler Fudge Stripes. “And with this delectable new offering, Ernie and the Elves have doubled the magic and the fun.

The product is available in 11.5-ounce packs that have an SRP of $4.80.

The post Double Fudge Is Permanent Addition To Keeble Fudge Stripes Line appeared first on NCA.

“Mornings can move fast, but refueling with a wholesome, tasty snack shouldn’t slow you down,” says Miguel Zorrilla, VP of belVita at Mondelēz. “That’s why we created belVita Energy Snack Bites — a convenient and delicious mid-morning snack that bridges the gap between breakfast and lunch, keeping you fueled for whatever the day brings.”

According to the company, the product is Non-GMO Project verified and each serving has 14 grams of whole grain and is a good source of fiber, iron, and B vitamins. The product also contains no high fructose corn syrup, artificial flavors, colors, or sweeteners, and are kosher certified.

The product is available in five-ounce reclosable standup pouches that carry an SRP of $4.49.

The post Mondelez Adds belVita Energy Snack Bites Line appeared first on NCA.