COVID-19 Archives - NCA

Candy & Snack Growth Opportunities: The 60,000 Foot View – 2022 Sweets & Snacks Expo Presentation

Thu, 02 Jun 2022 18:36:55 +0000

This session covered some of the large demographic and societal shifts behind pandemic changes and gave candy and snack manufacturers and retailers a roadmap to identify the best growth opportunities.

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Snackification: The Future of Occasions in a Post-Pandemic Normal – 2022 Sweets & Snacks Expo Presentation

Thu, 02 Jun 2022 18:35:53 +0000

This presentation explored the evolved future of snacking occasions and the renewal of key traits that may lead to successful innovation.

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Filling Your Post-COVID Innovation Pipeline – 2022 Sweets & Snacks Expo Presentation

Thu, 02 Jun 2022 18:25:08 +0000

This session explored how to keep innovation at the forefront as the confectionery and snack industries move forward with lessons from the past two years.

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Trends vs. Fads: What’s Here to Stay Post-Pandemic? – 2022 Sweets & Snacks Expo Presentation

Thu, 02 Jun 2022 18:14:35 +0000

This session explored some of the trends that occurred during the COVID-19 pandemic and provided an overview of what trends are expected to stick around and continue to influence shopper behavior.

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Generational Snacking After COVID-19 – 2021 Sweets & Snacks Expo Presentation

Tue, 29 Jun 2021 17:51:54 +0000

With COVID-19 upending many long-term trends, what will the future of snacking and treating look like? Using the NPD Group’s proprietary modeling techniques, this session will analyze America’s generations, their penchant for candy and snacks and the underlying motivations that drive their consumption. Attendees left armed with forecasts to align their retail, marketing and innovation strategies against predicted changes in behaviors and gained perspective on how snacking will evolve over the coming years based on generational shifts, consumer needs and new solutions available to consumers.

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‘Tis the Season to Be Online – 2021 Sweets & Snacks Expo Presentation

Tue, 29 Jun 2021 17:48:06 +0000

Online sales have accelerated beyond anyone’s imagination since the outbreak of COVID-19. Category after category has seen a shifting from brick-and-mortar to online sales, including direct delivery and click-and-collect, and the confectionery industry is no exception. The resulting growth has been extraordinary, and more than one in 20 trips is now online, up 70% from pre-COVID-19 periods.

Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explored the boundless online opportunities ahead for our industry’s manufacturers and retailers.

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Driving Data-Driven Growth During COVID-19 and Beyond – 2021 Sweets & Snacks Expo Presentation

Tue, 29 Jun 2021 16:39:24 +0000

COVID-19 impacted people and markets across the world, drastically changing how Ferrero and many other companies understood brand resilience. This session explored how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees learned how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and walked away with an understanding of the industry’s post-pandemic future.

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Taste of the Future: Rising Flavor Trends in Candy & Snacks – 2021 Sweets & Snacks Expo Presentation

Tue, 29 Jun 2021 16:31:40 +0000

This session explored recent flavor trends in the candy and snacks categories. We looked at how each generation reacts to flavor innovations and how manufacturers are marketing innovations to appeal to their respective demographic segments. We also showed how COVID-19 has impacted flavor choices with consumers this past year.

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The Retailer’s Omni-Channel Journey – 2021 Sweets & Snacks Expo Presentation

Tue, 29 Jun 2021 16:29:11 +0000

COVID-19 pushed retailers into omni-channel operations, combining traditional with web-based shopping. This session detailed the many challenges and decisions companies must make in management, finances, technology, merchandising and more to successfully enter the omni-channel world with examination of how this impacts product suppliers.

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Claim to Fame: Positioning Snacks for Success in Post-Pandemic World – 2021 Sweets & Snacks Expo Presentation

Tue, 29 Jun 2021 16:25:33 +0000

Product claims are a critical purchase driver and marketing tool for snacks. As new demands arise in the aftermath of the pandemic, companies must identify the best positioning for their products and invest in innovations that meet evolving consumer needs. This session provided extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels. Attendees also learned how marketing claims evolved during the COVID-19 pandemic, identify spaces for growth and explore dietary and ingredient preferences among consumers. This presentation included Euromonitor International’s snacks sales data and insight from consumer surveys and applicable case studies.

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2021 Easter Sales Review

Thu, 20 May 2021 18:34:19 +0000

Easter 2020 was the first holiday affected by the coronavirus, and many consumers were forced to rethink how they would purchase their favorite Easter treats during the Easter holiday sales season.

Did celebrating Easter 2020 during the COVID-19 pandemic help prepare the industry for Easter 2021? How did this year’s early Easter affect category sales? The 2021 Easter Sales Review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.

NCA’s Larry Wilson and Anne-Marie Roerink, principal at 210 Analytics take a closer look at:

Seasonal highlights
Market and shopper review
Sales results
Merchandising performance
2022 preparation and recommendations

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