Easter Archives - NCA https://candyusa.com/topic/season/easter/ The National Confectioners Association Tue, 21 Jan 2025 14:56:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 2025 Easter Sales Review  https://candyusa.com/events/2025-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2025-easter-sales-review Fri, 06 Dec 2024 13:11:34 +0000 https://candyusa.com/?post_type=event&p=53847 Moving from the shortest Easter season in many years in 2024 to several additional weeks in 2025 is likely to completely alter the Easter sales cycle. Did the longer season deliver? What did consumer engagement look like? How did the...

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]]> Moving from the shortest Easter season in many years in 2024 to several additional weeks in 2025 is likely to completely alter the Easter sales cycle. Did the longer season deliver? What did consumer engagement look like? How did the recent year shifts in chocolate and candy play out this year?  

The 2025 Easter Sales Review will feature NCA and Anne-Marie Roerink, president at 210 Analytics, to take a closer look at:   

  • External marketplace review 
  • Sales results   
  • Performance drivers 
  • Merchandising performance   

Made possible by:

Data provided by:

Circana

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]]> 2024 Easter Sales Review https://candyusa.com/my-nca/documents/2024-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2024-easter-sales-review Fri, 24 May 2024 15:24:14 +0000 https://candyusa.com/?post_type=document&p=50721 The earliest Easter timing in many years shortened the 2024 season by two weeks — emphasizing merchandising and sell through in the final weeks. How did the season fare? Was the shorter season able to meet and beat the very...

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]]> The earliest Easter timing in many years shortened the 2024 season by two weeks — emphasizing merchandising and sell through in the final weeks. How did the season fare? Was the shorter season able to meet and beat the very strong 2023 performance? What did consumer engagement look like?

Made possible by:

Data provided by:

Circana

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]]> 2024 Easter Sales Review https://candyusa.com/events/2024-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2024-easter-sales-review Wed, 06 Dec 2023 15:59:44 +0000 https://candyusa.com/?post_type=event&p=46596 The earliest Easter timing in many years shortened the 2024 season by two weeks — emphasizing merchandising and sell through in the final weeks. How did the season fare? Was the shorter season able to meet and beat the very...

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]]> The earliest Easter timing in many years shortened the 2024 season by two weeks — emphasizing merchandising and sell through in the final weeks. How did the season fare? Was the shorter season able to meet and beat the very strong 2023 performance? What did consumer engagement look like? The 2024 Easter Sales Review, made possible by Peeps® Marshmallow Candy, will feature NCA and Anne-Marie Roerink, president at 210 Analytics, to take a closer look at:  

  • Seasonal highlights  
  • Market review and shopper engagement  
  • Sales results and drivers  
  • Merchandising performance  
  • 2023 preparation and recommendations  

Made possible by:

Data provided by:

Circana

The post 2024 Easter Sales Review appeared first on NCA.

]]> Getting to Know Seasonal Chocolate & Candy Consumers 2023 https://candyusa.com/my-nca/documents/getting-to-know-seasonal-chocolate-candy-consumers-2023/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-know-seasonal-chocolate-candy-consumers-2023 Thu, 09 Nov 2023 20:59:37 +0000 https://candyusa.com/?post_type=document&p=46105 More than 64% of all candy sales take place during the four big seasons of Valentine’s Day, Easter, Halloween and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who,...

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]]> More than 64% of all candy sales take place during the four big seasons of Valentine’s Day, Easter, Halloween and the winter holidays. Add to that sales from secondary and self-invented holidays and the importance of fully understanding the who, what, where, when and why behind seasonal purchases is clear.

Download NCA’s newest original research, Getting to Know Seasonal Chocolate & Candy Consumers 2023.

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]]> How to Maximize Seasonal Sales with Big and Little Seasons – 2023 Sweets & Snacks Expo Presentation https://candyusa.com/my-nca/documents/how-to-maximize-seasonal-sales-with-big-and-little-seasons/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-maximize-seasonal-sales-with-big-and-little-seasons-2023-sweets-snacks-expo-presentation Mon, 05 Jun 2023 20:19:51 +0000 https://candyusa.com/?post_type=document&p=43097 Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is...

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]]> Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is critical to success. In this session, each of these vital seasons were examined in detail along with a look at the smaller “micro-seasons.” The session will also explore the opportunities surrounding our treasured holidays. 

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]]> 2023 Easter Sales Review https://candyusa.com/my-nca/documents/2023-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2023-easter-sales-review Tue, 16 May 2023 18:47:04 +0000 https://candyusa.com/?post_type=document&p=42756 Easter was the first of the candy seasons to be disrupted by the pandemic in 2020, but it made a very strong comeback in 2021 and 2022 — setting new records in many performance areas. The 2023 Easter season was...

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]]> Easter was the first of the candy seasons to be disrupted by the pandemic in 2020, but it made a very strong comeback in 2021 and 2022 — setting new records in many performance areas. The 2023 Easter season was one week shorter, emphasizing merchandising and sell through in the final weeks. How did the season fare? How did inflation affect dollars versus volume, and what did consumer engagement look like? The 2023 Easter Sales Review, made possible by Peeps® Marshmallow Candy, highlights the total seasonal opportunity, Easter chocolate and non-chocolate sales as well as the largest channels of food, drug and mass. 

Made possible by:

Data provided by:

Circana

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]]> 2023 Easter Sales Review – Made Possible by Peeps® Marshmallow Candy https://candyusa.com/events/2023-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2023-easter-sales-review-made-possible-by-peeps-brand Wed, 23 Nov 2022 16:35:50 +0000 https://candyusa.com/?post_type=event&p=38856 Easter was the first of the candy seasons to be disrupted by the pandemic in 2020, but it made a very strong comeback in 2021 and 2022 — setting new records in many performance areas. The 2023 Easter season was...

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]]> Easter was the first of the candy seasons to be disrupted by the pandemic in 2020, but it made a very strong comeback in 2021 and 2022 — setting new records in many performance areas. The 2023 Easter season was one week shorter, emphasizing merchandising and sell through in the final weeks. How did the season fare? How did inflation affect dollars versus volume, and what did consumer engagement look like? The 2023 Easter Sales Review, made possible by Peeps® Marshmallow Candy, will highlight the total seasonal opportunity, Easter chocolate and non-chocolate sales as well as the largest channels of food, drug and mass. 

Join NCA and Anne-Marie Roerink, president at 210 Analytics, to take a closer look at: 

  • Seasonal highlights 
  • Market review and shopper engagement 
  • Sales results and drivers 
  • Merchandising performance 
  • 2023 preparation and recommendations 

Made possible by:

Data provided by:

Circana

The post 2023 Easter Sales Review – Made Possible by Peeps® Marshmallow Candy appeared first on NCA.

]]> 2022 Easter Sales Review https://candyusa.com/my-nca/documents/2022-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2022-easter-sales-review Thu, 12 May 2022 18:23:00 +0000 https://candyusa.com/?post_type=document&p=35549 Easter 2021 was a strong holiday, creating a much harder path for growth in 2022. With an extra week in the season and continued trending toward normalization of holiday celebrations, how did Easter 2022 fare? How did inflation affect dollars...

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]]> Easter 2021 was a strong holiday, creating a much harder path for growth in 2022. With an extra week in the season and continued trending toward normalization of holiday celebrations, how did Easter 2022 fare? How did inflation affect dollars versus volume and what did consumer engagement look like?

The 2022 Easter Sales Review highlights seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.

Made possible by:

Data provided by:

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]]> 2022 Easter Sales Review https://candyusa.com/events/2022-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2022-easter-sales-review Thu, 09 Dec 2021 17:48:13 +0000 https://candyusa.com/?post_type=event&p=32459 Easter 2021 was a strong holiday, creating a much harder path for growth in 2022. With an extra week in the season and continued trending toward normalization of holiday celebrations, how did Easter 2022 fare? How did inflation affect dollars...

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]]> Easter 2021 was a strong holiday, creating a much harder path for growth in 2022. With an extra week in the season and continued trending toward normalization of holiday celebrations, how did Easter 2022 fare? How did inflation affect dollars versus volume and what did consumer engagement look like?

The 2022 Easter Sales Review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.

Join NCA and Anne-Marie Roerink, principal at 210 Analytics, to take a closer look at:

  • Seasonal highlights
  • Market review and shopper engagement
  • Sales results and drivers
  • Merchandising performance
  • 2023 preparation and recommendations

Made possible by:

Data provided by:

The post 2022 Easter Sales Review appeared first on NCA.

]]> 2021 Easter Sales Review https://candyusa.com/my-nca/documents/2021-easter-sales-review/?utm_source=rss&utm_medium=rss&utm_campaign=2021-easter-sales-review Thu, 20 May 2021 18:34:19 +0000 https://candyusa.com/?post_type=document&p=28726 NCA’s Larry Wilson and Anne-Marie Roerink, principal at 210 Analytics take a closer look at: Seasonal highlights Market and shopper review Sales results Merchandising performance 2022 preparation and recommendations

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]]>
Made Possible By Peeps

Easter 2020 was the first holiday affected by the coronavirus, and many consumers were forced to rethink how they would purchase their favorite Easter treats during the Easter holiday sales season.

Did celebrating Easter 2020 during the COVID-19 pandemic help prepare the industry for Easter 2021? How did this year’s early Easter affect category sales? The 2021 Easter Sales Review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.

Made Possible By Peeps

NCA’s Larry Wilson and Anne-Marie Roerink, principal at 210 Analytics take a closer look at:

  • Seasonal highlights
  • Market and shopper review
  • Sales results
  • Merchandising performance
  • 2022 preparation and recommendations

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]]> 2021: Easter IRI Data https://candyusa.com/my-nca/documents/2021-easter-iri-data/?utm_source=rss&utm_medium=rss&utm_campaign=2021-easter-iri-data Mon, 05 Apr 2021 16:57:00 +0000 https://candyusa.com/?post_type=document&p=30791 For the numbers behind the 2021 Easter performance, download the data file reflecting the total confectionery performance as well as the seasonal-specific item performance.

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]]> For the numbers behind the 2021 Easter performance, download the data file reflecting the total confectionery performance as well as the seasonal-specific item performance.

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