Dive into the 2025 State of Treating Report, NCA’s flagship analysis of the confectionery industry’s performance. This session highlights the latest insights into chocolate, candy, gum, and mint consumption patterns, addressing how evolving consumer behaviors and macroeconomic trends are shaping the industry. Discover how confectionery products continue to play a unique role in moments of joy and indulgence while adapting to changing consumer expectations around wellness, convenience, and value. Gain actionable takeaways on how to align with these trends, foster growth, and solidify your position in the marketplace.

The post SOTIC 2025 – State of Treating appeared first on NCA.

The story of confectionery innovation reflects shifting consumer tastes and technological advancements. This year, brands have explored new flavors, forms, and sizes to make treats more versatile, while functional benefits like added vitamins, probiotics, and reduced sugar have gained appeal.

Distribution is shifting as consumers seek value and turn to e-commerce for variety and convenience. Social and digital influencers drive growth, spotlighting new products and trends. Join this session to explore key growth levers shaping confections today and in the future.

The post SOTIC 2025 – Innovation Themes and Successes appeared first on NCA.

Uncover the power and potential of chocolate products, merchandising, and marketing in NCA’s third edition of Getting to Know Chocolate Consumers. This proprietary research combines consumer opinions, attitudes, and behavioral research with Circana’s MULO+ sales and performance data to help you optimize category engagement and support chocolate sales growth in 2025. 

The post SOTIC 2025 – Getting to Know Chocolate Consumers 2024 appeared first on NCA.

The post 2025 State of Treating Report appeared first on NCA.

• The details of the confectionery category’s performance in 2024  

• An in-depth marketplace review  

• Shopper and online engagement metrics.   

Made possible by:

Sales data provided by:

The post State of Treating and 2024 Annual Sales Review  appeared first on NCA.

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

The post Getting to Know Chocolate Consumers 2024 Webinar Recording & Deck appeared first on NCA.

The post 2024 Getting to Know Chocolate Consumers Full Report appeared first on NCA.

Don’t miss this new research that supports one of our industry’s key narratives – chocolate and candy are always a treat!

The post 2024 Washington Forum: New Consumer Insights on Ultra-Processed Foods appeared first on NCA.

The post The Return of the Experiential Consumer appeared first on NCA.

The post Omnichannel: How to Drive Online Experiences and Revenue  appeared first on NCA.

Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

Join NCA’s Getting to Know Chocolate Consumers webinar and walk away with these valuable insights.

1. Information to help you optimize innovation, marketing, merchandising, and branding decisions for everyday, premium, and fine chocolate selections.
2. Data on how various demographics engage with chocolate, including different generations and household income brackets.
3. The shopper’s take on sustainability.
4. A five-year forecast for the chocolate market.
5. Consumer perspective on better-for-you products, seasonal products, and more.  

Made Possible By:

The post Getting to Know Chocolate Consumers 2024 appeared first on NCA.