Uncover the power and potential of chocolate products, merchandising, and marketing in NCA’s third edition of Getting to Know Chocolate Consumers. This proprietary research combines consumer opinions, attitudes, and behavioral research with Circana’s MULO+ sales and performance data to help you optimize category engagement and support chocolate sales growth in 2025. 

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Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

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Don’t miss this new research that supports one of our industry’s key narratives – chocolate and candy are always a treat!

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Chocolate represents more than 56% of all confectionery sales, and consumers seek out the sweet treat for its indulgent properties making it special part of our lives – from everyday treating to holidays and celebrations. More than 1,600 consumers shared their chocolate preferences, consumption practices, and shopping habits as part of NCA’s latest research, Getting to Know Chocolate Consumers 2024. The third edition takes an in-depth look at consumer perceptions, usage occasions, and preferences broken out by key population segments. The consumer survey data is overlaid with Circana’s MULO+ point-of-sale and household panel data for a 360-degree look at the chocolate consumer.

Join NCA’s Getting to Know Chocolate Consumers webinar and walk away with these valuable insights.

1. Information to help you optimize innovation, marketing, merchandising, and branding decisions for everyday, premium, and fine chocolate selections.
2. Data on how various demographics engage with chocolate, including different generations and household income brackets.
3. The shopper’s take on sustainability.
4. A five-year forecast for the chocolate market.
5. Consumer perspective on better-for-you products, seasonal products, and more.  

Made Possible By:

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What you’ll learn:

• Core preferences and tendencies of different generations. 
• Analyze how their buying behaviors are influenced by social media and their product preferences 
• Uncover the sectors that are thriving due to the influence of Generation Z and the continuing significance of Baby Boomers in shaping this dynamic industry 

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What you’ll learn:

• Current trends in consumer behavior and how they impact spending in various sectors, including food and beverage.  
• Behavioral shifts of in-home versus away-from-home consumption. 
• Potential opportunities in the food and beverage industry, particularly in sweet and snack occasions, due to changing consumer preferences.  

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