OUR INDUSTRY
2025 State of Treating Report
The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond.
DID YOU
KNOW?
72%
of Americans say chocolate and candy are an important part of their emotional well-being.
99%
of American households buy chocolate or candy at least once a year.
78%
of Americans believe that sharing seasonal chocolate & candy is a great American tradition.
Seasonal Insights
Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.
Everyday Insights
Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.
Industry News
Efficient, Connected, Transparent: Automated Warehousing In Modern Supply Chains
Today’s supply chain and warehouse managers are navigating numerous challenges that stem from a combination of global disruptions and shifting market demands. The challenges facing warehouse and supply chain logistics professionals are complex and interconnected, from skilled labor shortages and…
Kinder Bueno, Collegiate Basketballer Dylan Harper Team Up To Reward Hoops Fans
Parsippany, NJ — Ferrero North America is pairing its Kinder Bueno brand with one of college basketball’s top stars, Dylan Harper, to give consumers the chance to win during the tournament with its “Bueno Buckets” program. Kinder Bueno and Harper…
Morinaga Debuts Getaway Mix With Pop-Up Experience At Miami Airport
Irvine, CA — Morinaga America, Inc. is debuting Hi-Chew Getaway Mix featuring three new, globally inspired flavors — Mango Chamoy, Mai Tai, and Yuzu Lime. According to the company, the assortment delivers a travel-inspired taste experience. To promote the launch,…
Our Story
Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.
Candy Moments
Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Meet Our Industry
The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.
