Parsippany, NJ — Ferrero North America is pairing its Kinder Bueno brand with one of college basketball’s top stars, Dylan Harper, to give consumers the chance to win during the tournament with its “Bueno Buckets” program.
Kinder Bueno and Harper will be rewarding fans with a year’s supply of Kinder Bueno chocolate bars, based on performance. The number of winners will be determined by the team that scores the most points on Thursday, March 20.
“I’m thrilled to team up with Kinder Bueno to make following the action on the court even sweeter through Bueno Buckets,” says Harper. “Just as thrilling as scoring a game-high, Kinder Bueno makes every moment feel like a victory. I’m looking forward to giving some lucky fans a chance to win a year’s supply of what’s become my favorite post-game chocolate bar.”
“March basketball is all about those captivating moments, much like trying a Kinder Bueno for the first time,” says Shalini Stansberry, vice president of marketing, Kinder Snacking. “We’re delighted to partner with Dylan to give fans a chance to enjoy our signature chocolate bars during these exciting matchups.”
