Irvine, CA — Morinaga America, Inc. is debuting Hi-Chew Getaway Mix featuring three new, globally inspired flavors — Mango Chamoy, Mai Tai, and Yuzu Lime. According to the company, the assortment delivers a travel-inspired taste experience.
To promote the launch, the company has created the Hi-Chew Getaway Mix Layover, an immersive pop-up experience, for Spring break travelers at the Miami International Airport. From March 21st through March 31st from 9am ET to 9pm ET, travelers arriving or departing from Terminal D will be able to sample the new flavors, meet the brand’s new mascot, Chewbie, take part in interactive moments, and bring home limited-edition Hi-Chew giveaways.
The company describes the flavors as follows:
Mango Chamoy — a balance of sweet, tart notes of ripened mango with a hint of spice.
Mai Tai — a mocktail-inspired flavor that blends tropical fruits and is reminiscent of the classic vacation beverage.
Yuzu Lime — a combination of tangy notes of Japanese yuzu citrus with vibrant and zesty lime sweetness.
As part of the pop-up experience, travelers will step into the hot air balloon basket photo experience, where they can pick a virtual background featuring their dream vacation to create a digital postcard.
“Hi-Chew Getaway Mix will take consumers around the world with its internationally-inspired flavors,” says Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America. “As we bring the mix to life at the Hi-Chew Getaway Mix Layover within the Miami International Airport, we’re excited to have consumers connect their upcoming trip with these new flavors and add some sweetness to their travel experience.”
Hi-Chew Getaway Mix is available in three-, 6.9-, and 11.65-ounce packs. According to the company the product is made with concentrated fruit juices, both natural and artificial flavors, and contains no colors from synthetic sources.
