Unique Pretzel Bakery is introducing Unique Snacks brand Knead ’Ems mini pretzels. According to the company, the product is made with a sourdough base and has no preservatives, added sugars, and artificial colors or flavors. It is also non-GMO and vegan.
The pretzels are available 11-ounce bags that carry an SRP range of $3.79 to $3.99. The company notes that it will launch snack-size bags later this year and has additional flavors in development.
“We’re always innovating. We recognized the perfect opportunity to innovate and respond to consumer demand in the mini pretzel category by creating a higher-quality snack made with fewer ingredients and more flavor,” says Justin Spannuth, COO. “Most mini pretzels are produced as a commodity snack with competitors prioritizing quantity over flavor and quality leading to declining sales and several major brands exiting the category. This opened the opportunity for us to offer a better mini pretzel, as we remain dedicated to our core principles of utilizing simple and fewer ingredients paired with smarter baking techniques to produce a higher quality product that tastes better and is better for you.”
“Unique Snacks has been delighting snack lovers with better-for-you pretzels featuring more flavor, fewer ingredients, and smarter baking for over a century,” says Norm Cross, vice-president of brand sales and marketing. “With Knead ’Ems, we’ve distilled our expertise into a snackable, bite-sized treat that’s as versatile as it is delicious. Whether you’re savoring the crispy sourdough crunch on its own, pairing it with your favorite dips, or adding a creative twist to your recipes, Knead ‘Ems are an irresistible addition to the snack aisle.”
