Flowers Foods, Inc. is launching its first line of snack cakes under the Wonder brand.
“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” says Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle.”
The line features a variety of products:
- Crème-Filled Chocolate Cupcakes feature moist chocolate cake and crème filling topped with smooth icing and sprinkles reminiscent of the iconic Wonder balloons
- Crème-Filled Confetti Cakes are crème-filled confetti cakes covered in a sweet colorful icing
- Glazed Honey Buns are soft, cinnamon-filled buns coated in a sweet glaze
- Iced Honey Buns are crafted with a swirl of cinnamon and topped with a sweet icing
- Powdered Mini Donuts are soft, bite-sized donuts covered in a sweet, powdered sugar coating
- Frosted Mini Donuts are soft, bite-sized donuts covered in a smooth frosted topping
- Crunch Donuts are soft, bite-sized donuts covered in a crunch topping
- Pecan Cinnamon Twists are golden pastry swirled with sweet cinnamon and pecans and finished with a light glaze
- Cinnamon Rolls are made with real cinnamon topped with a glazed icing
- Brown Sugar Cinnamon Donut Sticks are flavored donuts in the shape of a stick
- Peanut Butter Wafers feature layers of peanut butter filled crispy wafers enrobed in a chocolate-flavored coating
