Flowers Foods, Inc. is launching its first line of snack cakes under the Wonder brand. “For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” says Ashley Hornsby, director of brand management….
Sweet Snacks
Gerbers Unveils Nutrient-Rich Snack Line
Gerber Products Co. is introducing Get’ems!, described as a new snack line for kids made with fruits, vegetables, and whole grains. Each snack variety features interactive shapes and characters on packaging, including a butternut squash astronaut and a red apple…
Golden Oreo, Cakesters Lines Get Extensions
Mondelez International, Inc. is extending its Oreo brand with two additions — Oreo Double Chocolate Cakesters and Oreo Golden Birthday Cake. The Double Chocolate Cakesters are a permanent addition to the brand’s soft-baked snack line and feature a chocolate crème…
Honey Stinger Launches Peanut Butter Energy Waffles
EN-R-G Foods, LLC’s newest product is Honey Stinger Peanut Butter Energy Waffles. The organic peanut butter product combines a peanut butter and organic honey-infused filling between two soft-baked organic waffles. They are offered in three flavors — peanut butter, peanut…
Perfect Bar Teams With Jason Mraz On New Flavor
Perfect Bar LLC has teamed up with Grammy Award-winning musician and philanthropist Jason Mraz to debut Perfect Bar’s latest limited-edition flavor: Chocolate Mrazberry. The company describes a Mrazberry as a “delicious new fruit, serenaded by the dulcet sound of Jason’s…
Banana Bread Variety Joins Cooper Street’s Granola Bakes Line
Cooper Street, a Michigan-based, family- and woman-owned company, has launched a Banana Bread variety of its Granola Bakes. Inspired by the flavors of homemade banana bread, the company says the product combines the natural sweetness of real bananas with quinoa,…
Probiotic FruiChias Debut From Cibo Vita
Cibo Vita is expanding its Nature’s Garden brand with the introduction of Probiotic FruiChias. The product is made with real fruit puree and chia seeds and come in strawberry, blueberry, and raspberry flavors. The company says its patented microencapsulated delivery…
Ferrero Partners With Warner Bros. On Harry Potter Butterbeer Fudge Stripes Cookies
Ferrero NA is pairing its Keebler brand with Warner Bros. Discovery Global Consumer Products for Keebler’s Limited-Edition Harry Potter Butterbeer Fudges Stripes Cookies. The product is inspired by the iconic flavor from the world of Harry Potter. The limited-time release…
McCaffrey Family Launches Protein Bites
Three-time Super Bowl Champion Ed McCaffrey is expanding his food line with the launch of McCaffrey Protein Bites. The product is available in three flavors — Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie. According to the company, the…
Double Fudge Is Permanent Addition To Keeble Fudge Stripes Line
Ferrero North America is extending its Keebler brand with the launch of Keebler Fudge Stripes Double Fudge cookies. This marks the brand’s first permanent flavor addition to the Fudge Stripes portfolio. The new Fudge Stripes cookies combine a crisp, chocolatey…
Mondelez Adds belVita Energy Snack Bites Line
Mondelez International Inc. is introducing belVita Energy Snack Bites — soft-baked, bite-sized snacks made with real fruit and seeds — in Banana Dark Chocolate & Sunflower Seed, and Blueberry & Sunflower Seed. “Mornings can move fast, but refueling with a…
Kellanova’s Eggo, Rice Krispies Treats Brands Add Ice Cream Offerings
Kellanova has partnered with Golden West Food Group to develop ice cream novelties inspired by its Eggo and Rice Krispies Treats products. The Eggo pints are inspired by Eggo waffle varieties, while the sandwiches pair flavored ice cream with a…
Once Upon A Farm Launches Kids’ Refrigerated Protein Bars
Once Upon a Farm is adding refrigerated protein bars to its line. According to the company, each bar has 8 grams of protein from milk and whey concentrate — the same amount as 1 cup of whole milk — along…