Chicago — Kraft Heinz, Inc. is daring consumers to challenge the status quo with Heinz Chip Dip — a limited-time offering designed for potato chip dipping. The company notes that while French fries and potato chips are both fried potatoes, nearly all North Americans regularly dip their fries in ketchup (93 percent), but less than 10 percent do the same with potato chips. However, more than half (52 percent) said they are willing to try the combo.
Consumers who try the potato chip and ketchup combo are encouraged to share their feedback on social media using #HeinzChipDipChallenge. The limited-edition Chip Dip will serve as a test-and-learn as the brand considers making this a permanent addition to its portfolio.
The Chip Dip includes a Heinz ketchup bottle, a wide-mouthed glass jar designed for dipping, and a bag of chips.
The dip kits are available at Walmart stores while supplies last.
