Hershey, PA — The Hershey Co. has named Stacy Taffet Chief Growth Officer, effective April 14, 2025. In this role, she will be responsible for driving growth strategies across the company’s snacks portfolio, which includes iconic brands like Hershey’s, Reese’s, Jolly Rancher, and Dot’s Homestyle Pretzels.
Taffet is a marketing executive with 20 years of leadership experience, including 15 years in consumer-packaged goods (CPG) and a PepsiCo career spanning multiple brand portfolios — most recently as senior vice president of beverage portfolio strategy and marketing.
Throughout her tenure, she has driven business growth, leading large teams, and managing multi-billion-dollar brands across beverages and snacks, including marketing transformations for brands like Pepsi and bubly. Her expertise spans brand management, digital marketing, innovation strategy and comprehensive commercial planning, with a proven track record of delivering sustainable growth.
“We are thrilled to welcome Stacy to Hershey’s executive team. With deep expertise in brand strategy, innovation and commercial growth, Stacy brings strategic capabilities to accelerate our vision to become a leading snacking powerhouse,” says Michele Buck, Hershey president and CEO. “With a proven track record of driving sustainable growth across complex business landscapes, I’m confident that her leadership will help us unlock new growth opportunities, elevate our iconic brands and continue to delight consumers around the world.”
Taffet will spearhead Hershey’s enterprise strategy and key growth capabilities encompassing media and creative investments, marketing innovation, research and development, commercial and consumer intelligence, and brand reputation management.
“I am deeply honored to join Hershey and help shape its next chapter of growth. Throughout my career, I’ve admired Hershey not only for its iconic brands that have created meaningful moments for generations, but also for its exceptional talent and profound commitment to community impact,” says Taffet. “I’m excited to contribute to this remarkable legacy while working alongside the team to advance our ambitious vision for the future.”
