National Retail Solutions Develops Google Integration For In-Store Product Searches


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Newark, NJ — National Retail Solutions (NRS) has developed an integration with Google that allows retailers to showcase in-store products to local customers through Google Search, Google Maps, and the Shopping tab searches.

“We’re excited to collaborate with Google on this initiative further to equip our retailers with the tools necessary for success,” says Ari B. Korman, SVP of ecommerce at NRS. “The integration drives more store traffic and provides retailers an entirely automated and hassle-free online presence.”

NRS says retailers can leverage Google to attract local shoppers who are actively searching for their products. When customers search for a product near them on Google, they can see which local retailers have it in stock and are directed to their storefront to complete the purchase.

NRS retailers with a verified Google Business Profile can use this integration. Their business profile helps Google link products to the correct store location.

The integration with Google eliminates manual updates and product uploads, providing retailers with an automated solution at no cost.

“At NRS, we’re committed to providing our independent retailers with the tools and technology they need to thrive and compete with larger chains,” says Elie Y. Katz, president and CEO. “Our new integration with Google represents a powerful partnership, which allows our retailers to effortlessly connect with local shoppers and grow their businesses like never before.”