State of Treating 2025 Infographics

The 6th annual State of Treating reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond. The State of Treating report consists of a bite-sized executive summary, the complete research study, and ready-to-use infographics (below), which are all available to NCA member companies and retail customers.