Seasonal Insights

The confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – have long led to huge spikes in sales and endless opportunities for product innovation, but new confectionery seasons, like National Candy Month, the summer holidays and more, are building momentum.

Members of the media interested in learning more about confectionery trends around the holidays should contact our media team.

Seasonal Confectionery Purchase Decisions

Throughout the year, NCA produces custom research on seasonal and everyday chocolate and candy with actionable insights for NCA member companies and qualified retailers. Infographics bring the data to life and can be used for internal communications, customer presentations, or social media. The examples here are from 2021.

To access updated infographics, login to MyNCA. For more information about how to use our custom research to grow your confectionery business, contact Lynn Wylie.  

Celebrating Confectionery Seasons

Throughout the year, NCA produces custom research on seasonal and everyday chocolate and candy with actionable insights for NCA member companies and qualified retailers. Infographics bring the data to life and can be used for internal communications, customer presentations, or social media. The examples here are from 2021.

To access updated infographics, login to MyNCA. For more information about how to use our custom research to grow your confectionery business, contact Lynn Wylie.  

Candy Seasons

Easter

Valentine’s Day

Halloween

Winter Holidays